Waroeng Om Niko

How to Calculate the Risks and Rewards of a Direct Mail Campaign

2011-12-02T02:51:00.000-08:00

If you’re looking for a simplistic method to calculate the risks and rewards of a direct mail campaign, follow these steps to arrive at pre-mailing analysis and projections. The same formulas can be applied whether you’re in the business-to-business arena, business-to-consumer, or if you’re a fundraiser. By the time you’ve finished this exercise, you’ll be able to: • Project response rates needed to break-even • Project the number of new customers needed to break even • Project response rates needed to generate income • Project the number of new customers needed to generate income Let’s begin by assuming you’re a business-to-business marketer and you have a product or service to offer. Your goals are simple - to acquire new leads for your sales force and to generate $500,000 income. Your product prices and margins will vary from my example, but all you have to do is swap your numbers with mine to arrive at a solution that is accurate for you. Our example will use the following sales information • Average first-time sale of your product is $1,000 • Cost to produce your product is $600, therefore your net income on each sale is $400 (40% of the total income.) • Your history with newly acquired customers has shown that they remain as buyers for 3-5 purchases over a 2-year period, thereby making the total income of a newly acquired customer somewhere between $3,000 - $5,000. The net income then falls between 1,200 – 2,000 per newly acquired customer. Since your product falls into a high-value category, your typical sales approach has been to offer value and to instill confidence in your product. To insure that your direct mail gets noticed, you want a campaign that stands out among the mediocre. We’re also assuming that you’ve done your homework on list acquisition. If that’s true, it’s pretty easy to determine that the creative approach is the remaining area that will propel your campaign and get it noticed. For our example, we’re going to mail the same 10,000 names and addresses three times. The repetition helps recipients notice your mailer and familiarizes them with your presence in the market.

Step 1 - Calculate the costs of the mailing Expense categories for your mailer: • Creative - design and writing - $7,500 • List - $1,750 • Printing – 30,000 each: 9 x 12 outer envelope Large full color, 6-panel brochure sized at 8-1/2 x 11” when folded Letterhead Reply card Total cost of printing = $15,000 • Lettershop/Mailing – merge list with personalized lasered letter, insert, seal and meter - $9,000 • Postage – Standard rate @.32 each, total $9,600 Total cost for the 3 mailings of 10,000 pieces = $42,850

Step 2 - Calculate your income We’ve stated above that a newly acquired customer will make a first-time purchase of your product at $1,000 and that newly acquired customers usually buy up to 5 times within a 2-year period. To be conservative, we’ll assume 3 total purchases, totaling $3,000. Your cost to produce the $3,000 product is $1,800 ($600 for each $1,000 purchase) Net income per new customer acquired is $3,000 - $1,800 = $1,200 Step 3 - Project the number of new customers needed to break even Divide the Total cost of the mailing ($42,850) by the Net Income ($1,200) = 35.7 With our example you need 35.7 new customers to break even over a 2-year period. The breakeven covers the cost of the product and all costs related to the mailing. Here are a few calculations that prove the numbers to be accurate: Total Income 35.7 new customers buy $3,000 worth of your product 35.7 x $3,000 = $107,125 Net Income Calculated as 40% of Total Income $107,100 x 40% = $42,850 The cost of the mailing is equal to the net income, therefore at 35.7 new customers, you break even, but who wants to break even? Especially if it takes 2 years! Step 4 - Project the number of new customers needed to generate 500,000 income This is the easy part. Once you’ve acquired 35.7 customers, you’ve covered your expenses. Looking forward, for each additional customer gained, using our formula and your sales history, your income will be $3,000. To reach the $500,000 goal, you’ll need a total of 166 new customers, calculated as follows: $500,000 divided by $3,000 = 166.6 Response Rates Of course everyone who responds to your mailing won’t become a customer. If you can turn half of the responders of your mailing into buyers, you’ll need 333 responses. That calculates to a 3.33% response rate: 333 (responders) divided by 10,000 (total number of people mailed) = 3.33% For this example I used conservative numbers. I also used somewhat high expenses for the development, printing and mailing costs. Of course your actual numbers will be different, but i

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a comparison and synchronization tool for SQL Server database

2011-12-02T02:40:00.000-08:00

Do you need a data comparison and synchronization tool for SQL Server database development projects? Godsw SQL Compare is the powerful software suit for you.

Godsw SQL Compare integrates with SQL Server, providing an effective and effortless database schema comparison for individuals and project teams to compare the SQL Server databases on either the same server or different servers. It also provides the functionality for developers to synchronize the SQL Server objects from one database to another. With Godsw SQL Compare, users can compare database structure/schema/table records over database objects (tables, stored procedures, user defined functions, views, triggers, indexes/keys, and constraints) in two databases. User can view the results at a high-level, or drill down to the fine grains of every detail for each difference. The users can synchronize each database object by copying the object (structure) from one database to another. Who needs Godsw SQL Compare? Any project team or DBA’s managing multiple copies of the same database on SQL Server. If you have various database environments such as development, test, staging, and production, or distributed SQL Server databases where schema/code updates to each database can occur at a different time, Godsw SQL Compare is the right tool that you have been looking for! You can find it here{URL}{URL}{URL}

Supports SQL Server 2000 and 2005. To provide eight skins, including: Caramel, Money Twins, Lilian , The Asphalt World, Imaginary, Black, Blue. Commonly used to provide project management and operation. Use any quick Toolbar rapid implementation of the corresponding functional. Comprehensive filtering and searching of schema objects. You can be adjusted results window position to be more convenient comparison script Easy to read difference display between two databases. Automatically generate and run change scripts. Control comparison projects with an advanced project manager. Comprehensive reporting including difference, schema and data reports. Simultaneous presentation of the results, you will find the script here is the implementation of the order, which is to guarantee the key to the success of sync. Trigger and Foreignkey provide the tools, such as you can in due course shielding Foreignkey to quickly import data,

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Data Entry, Bulk Email Marketing, Administrative Support - Emphasize Outsourcing

2011-12-02T02:29:00.000-08:00

Emphasize Outsourcing is a Business Process Outsourcing company with a strong focus on all of your business needs. We provide high range of Data Entry, Bulk Email Marketing, Mailing list development and Graphic designs. For business development, we offer services that optimize research use and improve online business. And, we provide Data conversion for E-Publishing and Flash animation, along with Photoshop works and Web designing.

Emphasize, with its team of data research specialists provides solutions in research from online and offline sources. We are already the most preferred choice of companies, when it comes to data entry and data research jobs. We customize all our offerings to meet your unique outsourcing requirements.

Detailed Service Description Data research: The Division of data research team collects records on all business, medical, legal information through online and offline sources. Data Entry: Emphasize specializes in outsourcing of data entry services and form filling process. We build database on different formats eg.(DOC, XLS, PDF, XML) and will meet your needs for accuracy, time and cost. Graphics Designing: Here we provide most creative and professional graphic and web design for printing, multimedia presentation and E-Commerce solutions for small to medium size businesses. E-Publishing: Using our electronic data conversion experts we are publishing E-books in all readable electronic formats like MS Word, Adobe Reader, Microsoft Reader, XML and HTML. Other Services: Market Research Email Marketing Flyer Design HTML Email design Newsletter Email Promotion Forum Posting Facebook Posting Link Building Directory submission Products Entry on OScommerce, Creloaded, Zencart Image Editing Web Designing Logo Designing Medical Trancription

Email: info@{URL} Website:{URL}w.{URL}

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Power Macintosh G3 (Blue & White)

2011-12-02T02:18:00.000-08:00

I want to introduct something about Instant Green/ Blacke/ Oolong/ Jasmine Tea Powder 010. Specifications: We come from China, our company; Zhejiang Orient Tea Development Co. Ltd. is oneof the biggest manufacturer of Green Tea Extracts and a leading supplier instanttea powder in China, including instant green tea powder, oolong tea powder, blacktea powder and jasmine tea powder etc. You may visit our website and get productslist. We have established quality control system to ensure a reliable supplyof raw materials. We can supply you with high quality products at a competitiveprice, especially in service. If you are interested in our products, please turnto me. We will offer you the further informatio
Power Macintosh G3(Blue & White)
The Blue & White Power Macintosh G3.
Developer
Apple Computer Inc.
Type
Desktop (Minitower)
Release date
January, 1999
Discontinued
August, 1999
CPU
PowerPC G3,300 450MHz

An open Power Macintosh G3 case, showing the logic board placement on the hinged door.
The Power Macintosh G3 series (commonly known as the “Blue and White G3”, or sometimes just the “B&W G3” to distinguish it from the original Power Macintosh G3) was a series of personal computers designed, manufactured and sold by Apple Computer Inc. as part of their Power Macintosh line. It was introduced in January 1999, succeeding the original “beige” Power Macintosh G3, with which it shared the name and processor architecture but little else; it was discontinued in favor of the Power Mac G4 line in August 1999.
The Blue & White G3 used a modified version of the memory/PCI controller, the Motorola MPC106 (codenamed “Grackle”); it used the MPC106 v4. The I/O “Heathrow” had been replaced by “Paddington” (adding 100 Mbit Ethernet and power save features), the audio chip “Screamer” (on the beige G3’s “Personality Card”) had been replaced by “Burgundy”, and other controllers for Firewire (Texas Instruments PCI-Lynx), for USB etc. were added. Note that “Paddington” only handles the slow IDE bus for CD/DVD and ZIP, in fact it provides up to 16.6 MB/s like its predecessor “Heathrow”. The fast IDE bus for the hard disks is an extra chip and provides up to 33 MB/s; this one is the problem in the Rev 1 blue/white G3s.
Though still based on the PowerPC G3 architecture, the G3 B&W was a totally new design. The first new Power Mac model after the release of the iMac, it used a novel enclosure with the logic board on the folding “door”, which swung down onto the desk for easy access (a design that was also used on all Power Mac G4 models except for the Cube). It also introduced the New World ROM to the Power Macintosh line.
Hardware
The faster models (not the 300 MHz model) used the new copper-based PowerPC G3 CPUs made by IBM, which used about 25% of the power of the Motorola versions clock for clock. The B&W line ranged from 300 to 450MHz. Despite its 100MHz system bus and PC100 SDRAM, the 300MHz B&W G3 performed worse than its 300MHz Beige predecessor, because it had only 512KB L2 cache, half of what the 300MHz Beige had. The logic board had four PCI slots: three 64-bit 33MHz slots, and one 32-bit 66MHz slot dedicated for the graphics card, an ATI Rage 128 with 16MB SGRAM. Four 100MHz RAM slots accepted PC100 SDRAM modules, allowing the installation of up to 1GB of RAM with the use of 256MB DIMMs. The onboard ATA was upgraded to Ultra ATA/33 (in fact an extra UDMA-33 controller was added, see above), but SCSI was no longer present, having been replaced by two FireWire ports, a new standard (IEEE1394) running at 400Mbit/s (50MB/s) faster in theory than even the ATA/33 (33MB/s) hard drive controller. The serial ports were gone, too, having given way to two USB 1.1 ports (12Mbit/s), as implemented already in the iMac. The ADB port remained, as did the option for an internal modem. Also gone was the internal floppy disk drive. 100BASE-TX Ethernet was now standard, and audio was moved back to the logic board. A Zip Drive remained an option, and some configurations included a DVD-ROM drive and a DVD-Video decoder daughtercard for the graphics card, allowing hardware-assisted DVD video playback.
The blue-and-white Power Macintosh G3 was the first Power Mac with the “New World” architecture which only contained a small (approximately 1MB) boot ROM. When booting the Mac OS the Mac OS Toolbox and any other ROM patches installed would be loaded into ram (the former Beige G3 however was the first Mac with this ROM-in-RAM capability). Initially, many buyers chose to buy the older “Platinum” G3s instead, in order to maintain compatibility with existing peripherals.
The blue and white G3’s case des

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Auto Repair Advertising - Direct Mail - the 5 Step Survivalists Guide

2011-12-02T02:07:00.000-08:00

On the surface it would appear direct mail, as a staple auto repair advertising strategy, has long since seen its heyday. Twenty or thirty years ago, a shop owner could send out a few letters and actually expect a response. Today, amid the thousands of other advertisers, the return on investments has left many asking if their message was lost in the mail.

During our normal screening process we ask each of our clients: “What response do you typically see from your mailings?” The answers have become highly predictable, as almost 94% say they send out mailers every so often, or not at all, as they see almost no response.

That’s not too surprising. Ask any group of business owners in any industry, and you will probably get roughly the same feedback.

What is surprising is that the remaining 6% report seeing anything from a 9% to a 22% return on their direct mail. What makes those repair facilities so special?

The answer is simple: They didn’t stop at one mailing.

Repair facilities seeing the highest rate of return, in almost every case, use sequential mailings with a clear message and a time sensitive call to action.

Before I continue, I would like to clarify something: the direct mail I am referring to is for new business development. These are the letters shop owners send out to get the car count up. Mailings to existing clients are a completely different animal, and we will cover that category a bit later.

Auto Repair Advertising - 5 Steps To Breathing Life Into Your Direct Mail

1: Use Postcards. Postcards do not require opening. A letter requires time to open, unfold and actually read. Consequently, a letter will, almost 10 times out of 10, end up in the recycle bin. Unopened.

An even better advantage is that postcards cost less to make and mail. In some cases you can save over 75%!

2: Have A Clear Message. Use An Attention Grabbing Headline. With each mailing the message you communicate must be clear.

Remember K.I.S.S.? Keep It Simple, Stupid. Less is more when getting your point across.
Also, your headline should address some sort of concern your prospective customer has. Don’t be afraid to be a bit extreme. People respond to the idea of life or death situations.

Example: “What Happens If Your Brakes Fail? Is Your Family Safe?”

3: Make ‘em An Offer They Can’t Refuse. Offer Value. Most people are starving for value. So many companies offer so little in return that when someone actually does, consumers are almost programmed to ask, “What’s the catch?”

Don’t have a catch. Be honest, open, and full of value.

A good idea would be to give them something free with no strings attached. But watch out! Never offer something that will eat up your time and cost more than it’s worth. The trick here is to find that hidden value, that mysterious gem your new customers will flip over. It must also be easy and low cost to produce.

Example: I will never forget Les Schwab, the tire guy from my childhood in Oregon. This man was insane enough to offer “Free Beef With Every New Set Of Tires!” Who in his right mind would do that? To this day, I can’t tell you how beef fits in with new tires. But even though I have not been back to Oregon in 15%2B years, I DO remember Les Schwab and always think of him when I see a set of tires.

4: Have A Call To Action. Make It Time Sensitive By creating a sense of urgency, you create a feeling of scarcity in the recipient’s mind. And by having a call to action, you give them a clear message of what they must do to take advantage of what you offer. Example: “Limited Time Only: Free Brake Inspections For Every Car before (DATE)” Just remember to give your prospective clients enough time to pick up the phone!

5: Don’t Pull The Trigger Once… You Need To Keep Shooting! Much like the scenes on C.O.P.S. where some guy is wigged out on crack and has to be shot 50 times before he goes down, the same can be said for the American consumer. In almost every advertising instance, frequency, clear communication, and repetition are the only 3 elements that will work. But they must be used together. Having a clear message and only sending it once doesn’t cut it. (That’s like a flesh wound to the crack head. He won’t even feel it.) You must have a clear mes

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Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples)

2011-12-02T01:56:00.000-08:00

Have you ever met a donor who liked funding infrastructure? I have. Once.

When I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. The cost was around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he would like to partner with us. The donor promptly wrote a cheque for the full amount. Later on, that same donor made a commitment to pay for the parking lot to be re-paved, a renovation that would cost over $25,000.

That donor was the exception. Most donors do not get excited about paying for sheet metal ducts or fresh asphalt. Donors give to people, not programs. Donors don’t send donations by mail to support a mission statement. They don’t respond to appeals because of your vision statement. Or simply because your general fund is depleted. And they are not (with rare exceptions) inspired to pay for electrical bills, staples, travel costs and plumbing repairs. Donors are people. And people give to people, usually to help people.

This basic fundraising truth means that you must state your organizational needs in human terms whenever possible. You must translate your case for support from non-profit-speak into flesh and blood. Donors want to know how their gift will help the people that you serve.

This fundraising truth still applies even if you do not serve people. If your non-profit promotes nuclear arms disarmament, for example, your donors want to know how their gift will end nuclear weapons testing. If you are an animal-rights charity, your donors want to know how their financial gift will rescue animals from laboratory experiments.

How to say “people,” not “programs” If you are raising funds for a specific project that aims to help a particular people group (children, seniors, single mothers, children with cerebral palsy), then your job is straightforward. Ask yourself these questions:

1. What is my client’s need? 2. What do we presently lack to meet that need? 3. How will my client benefit if we meet that need?

Here is an example. Imagine that your non-profit organization in South Africa runs an orphanage for children whose parents have died from AIDS. The children are suffering from dysentery because the local water supply is contaminated. Your solution is to drill a well. You need $50,000.

You could send an appeal letter to your supporters, asking for $50,000. Mistake.

You could send an appeal letter to your supporters, asking for $50,000 for a new well. Another mistake.

Remember, people give to people to help people. Your donors want to help orphans, not drill a well. Drilling the well will help the orphans, but your ask needs to concentrate on the orphans. Here’s how you would answer the above three questions.

Q. What is my client’s need? A. To avoid deadly dysentery.

Q. What do we presently lack to meet that need? A. A well that supplies fresh water.

Q. How will my clients benefit if we meet that need? A. Live rather than die an excruciating death. Continue enjoying the benefits of full-time schooling. Continue to reach their potential physically, socially and emotionally. Avoid many medical complications later in life. Be productive members of society in a few years. Be able to help others. You get the idea.

Your job now is to ask for funds to drill the well so that the children will benefit in those ways listed. Don’t just ask for money for a well. That’s just a project. Don’t show a photo of the well in its packing crate. Show how the donor’s gift will help the children you serve. That’s the people.

What about the “general fund” ask? The greatest challenge in this area is when you are requesting funds for your general fund and not for a tangible project, when you cannot describe any specific benefits that are tied to a particular initiative. In these cases, you still need to describe your need in human terms, and you do this by showing your donors the view from 10,000 feet instead of 10 feet..

Let’s say you need to raise money by mail for your general fund, to pay for salaries, administration, office supplies, postage—all the things that are needed to run a non-profit. The view from 10 feet says you need to raise $20,000 this quarter to meet general fund expenses or you’re in trouble with your board. But the view from 10,000 feet says you need to raise $20,000 to continue meeting the needs of the people you serve.

So instead of saying this:

“Please donate to our general fund.”

You say this:

“Please send a gift today to our ‘Sequoia Sender’s Fund.’ From this fund we draw t
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How to Measure the Impact of Direct Mail Campaigns

2011-12-02T01:45:00.000-08:00

It appears to be a common trend nowadays to say that direct mail campaigns are dead. The development of the Internet has certainly left many more avenues of marketing open but those who suggest direct mailing is dead simply are not implementing their campaign efficiently.

Direct mail campaigns are all about trial and error. Try something, measure the impact, if it doesn’t work try something else next time. You need to work out the best ways to reach your target market and the best way to gain a response. Having worked in a company which bases itself upon direct mail campaigns, there are a number of options available.

The first and perhaps most important item to remember is control. For every mailing campaign there also needs to be a control group (i.e. customers that do not receive the mail). It is then quite easy to measure whether or not the mailing is having an impact or if those who did not receive a mailing are responding anyway. By comparing the two groups it is relatively straightforward to see whether the mailing campaign has produced any significant effect on your profit margins. For example, the group who were mailed may have showed no noteworthy increase in spend compared to the control group meaning that the campaign will need to be thought through.

Secondly, direct mailing campaigns need to be tracked on a month by month basis. For example, if a customer is part of your campaign in January and showed an increased spend because of this, how much are they still spending in October? Does your mailing campaign have longevity. Between these times it is more than likely that you would have launched further campaigns which have temporarily increased spend again. It is vital that customers are constantly made to be aware of your company. This to not to say that they need to be bombarded with mail but simply be kept up-to-date with special offers or big news from your industry. The more they see your name, the more likely they are to recall it when they do need something.
Thirdly, all customers who are to be included in your campaign need to be split up into adequate groups. It is quite unlikely that you will want to send the same sort of mailing to someone who spent with you last month and someone who spent a year ago for example. Perhaps you will want to send those who haven’t spent for a year some kind of offer (like 10% off) whereas those who spent recently don’t require an offer but just the latest products on offer.

Naturally all customers like to receive discounts and these can differ depending on your company. You could offer a percentage off, a monetary value, free delivery of goods or a free gift for example.

Another good idea is to target specific postal areas. You could try saturating a postal area a little further away from the company base who have possibly not heard of the company before. If this is successful you can then perhaps try other areas. There are also a number of companies who can produce lists of certain demographics which are available for purchase. For example, if you are a wholesaler of ironmongery, you might want a list of all construction firms within 100 miles of you. These lists will take you instantly to your target market.

An obvious way to measure the success of campaigns is to ask the customers. Wherever possible, ask them how they heard about the company. Get them to fill in feedback forms saying what they believe to be both positive and negative about the company. They will soon let you know if they don’t like to be mailed!

These are the basic ideas to any direct mailing campaign but the best way to learn is through experience. The more campaigns you run, the more proficient you will become and the better results will follow.

For further articles like this please visit my website. Click my name at the top of this page

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Bill Gates Profile

2011-12-02T01:34:00.000-08:00

Bill Gates has created the world’s largest company, he is the world’s richest man and he has become the biggest charitable giver in history.
He may be a college drop-out and “computer geek” but rivals have often underestimated his abilities in the cut throat world of business.
Despite the wealth and ruthless domination of the global computer industry, Gates maintains it is the programming itself which is his abiding passion.

He stood down as chief executive of Microsoft in 2000, to focus on software development and the new challenges of the mobile internet age.
The one-time high school computer enthusiast - whose worth
passed the $100bn mark in 1999 - said he wanted to immerse
himself again in the work he loves most.
Early fascination
Gates has come to be known for his aggressive business
tactics and confrontational style of management.
He, and his company, have attracted a vast army of critics and enemies in recent years as their domination of the IT world has grown.
He was born on 28 October, 1955, growing up with two sisters in Seattle. Their father, William H. Gates II, is a Seattle attorney, and their late mother, Mary Gates, was a schoolteacher.
Gates began computing as a 13-year-old at the city’s Lakeside school.
By the age of 17, he had sold his first program - a timetabling system for the school, earning him $4,200.
It was at Lakeside that he met fellow student Paul Allen, who shared his fascination with computers.
During Gates’ stint at Harvard, the two teamed up to write the first computer language program written for a personal computer.
The PC’s maker, MITS, liked their work and the two friends established Microsoft in 1975, so-called because it provided microcomputer software.
Self-made billionaire
A year later, Gates dropped out of Harvard, once it became clear that the possibilities for Microsoft were bright.
The big break came in 1980 when an agreement was signed to provide the operating system that became known as MS-DOS, for IBM’s new personal computer.
In a contractual masterstroke, Microsoft was allowed to license the operating system to other manufacturers, spawning an industry of “IBM-compatible” personal computers which depended on Microsoft’s operating system. That fuelled further growth, prompting the company to float in 1986, raising $61m.
Now a multi-millionaire, Allen had already stepped back from the frontline. But Gates continued to play the key role in the company’s growth, with his vision for networked computers proving central to Microsoft’s success.
However, his judgment has not always appeared flawless.
While sales and profits rocketed in the early 1990s, he was seen to have misjudged on a grand scale the possibilities and growth of the internet.
Outside of Microsoft he also has interests in biotech companies, sitting on the board of the Icos Corporation and has a stake in Darwin Molecular, a subsidiary of British-based Chiroscience.
Family man
He founded Corbis Corporation, which is developing a digital archive of art and photography from public and private collections around the globe.
His books, The Road Ahead and Business @ the Speed of Thought have both hit the best seller lists.
Gates married Melinda on New Year’s Day 1994.Together they have three children - Jennifer Katharine, born in 1996, Rory John, born in 1999, and Phoebe Adele, born in 2002
He met his wife in 1987 at a Microsoft press event in Manhattan. She was working for the company and later became one of the executives in charge of interactive content.
Other interests listed on his official website are reading and playing golf and bridge.
Gates and Melinda have been giving increasing amounts of money to charity, with his father running a foundation.
It has been endowed with billions to support initiatives in the areas of global health and education.
It is the world’s second richest philanthropic organization, and within shouting distance of the world number one, The Welcome Trust in the UK.
Bill Gates
Business Personality
Name at birth: William Gates III
Bill Gates is the head of the software company Microsoft and is one of the world’s wealthiest men. Gates and Paul Allen founded Microsoft in the 1970s, though Allen left the company in 1983. Gates oversaw the invention and marketing of the MS-DOS operating system, the Windows operating interface, the Internet Explorer browser, and a multitude of other popular computer products. Along the way he gained a reputation for fierce competitiveness and aggressive business savvy. During the 1990s rising Microsoft stock prices made Gates the world’s wealthiest man; his wealth has at times exceeded $75 billion, maki

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Four Goals of Every Renewal Fundraising Letter

2011-12-02T01:23:00.000-08:00

In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Donors renew their support with their cash, of course, but they also renew it with their commitment—with their hearts and minds. And that’s why renewal letters are so vital. They help you maintain your broad base of support year after year, cost-effectively.

Renewal letters are part of a year-long program that is usually called the Annual Giving Program. “Annual” does not mean that you mail just one letter a year (you shouldn’t). It simply means that you look at your fundraising efforts as a year-by-year activity, one where you must persuade your active donors to renew their commitment each year.

Goal #1: Renew donor commitment The primary goal of your annual appeal letters, then, is donor renewal. Some donors give only once a year. Others give regularly. And others send a few gifts during the year, but sporadically. You cannot expect that any of these donors will stay with your organization until death, theirs or yours. “Donor renewal is not automatic,” says James Greenfield, in his book, Fund Raising: Evaluating and Managing the Fund Development Process.

This means that each letter you mail should aim to re-motivate, re-invigorate and rejuvenate your donors, encouraging them, explicitly or implicitly, to renew their commitment to your organization, or, more accurately, to the people that your organization serves. This is often done with the first appeal letter of the year, but donor renewal is really a year-long activity that takes place with every contact you have with each donor, whether it’s a phone call, a personal visit or their presence at a banquet or other event.

Goal #2: Renewed gift Naturally, your goal with every renewal fundraising letter is also to raise funds. So you must ask for a gift in each renewal letter you mail. Wherever possible, make a mention of the last gift that your donor sent, and thank them again for their support. And remember, the most effective renewal letters are those that ask for funds for a specific need, usually a project.

Goal #3: Upgraded gift This goal is optional. In some of your letters during the year (usually at year-end), you have the option of asking your donors to renew their support at a higher level. This usually means asking donors to increase the size of each gift. For example, as Christmas approaches, you can mail your donors a letter that says, “I am inviting you to renew your commitment by 10 percent this year, to help us keep pace with inflation, and to meet our ambitious goals for the coming 12 months.”

Goal #4: Conversion to monthly giving Does your non-profit organization have a monthly giving program? If you do, then you know how gratifying it is to have donors who send you a gift each month automatically from their bank account or credit card. Annual renewal letters are a perfect way for you to convert your annual givers to monthly givers. There are a few ways to do this:

1. Send a letter whose primary goal is to persuade annual givers to join your monthly giving program. Spell out the benefits that the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to invite annual givers to join your monthly giving program.

3. Include a buckslip or liftnote in your letters, describing your monthly giving program and inviting donors to sign up.

Asking recent donors to send you another gift is a lot easier and less expensive than acquiring a new donor. That’s why renewal letters play such a vital role in helping your non-profit raise funds affordably. Most donors who respond by mail do not send with their first gift enough money to recover your costs of acquisition. That’s why their second gift and subsequent gifts are so crucial. My hope is that your fundraising letters will persuade your donors to stay with you for a long, long time.

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Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back

2011-12-02T01:12:00.000-08:00

Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are former donors.

Lapsed donors are valuable. Unlike strangers, they have supported you before. And they believe in your mission enough to have sent you a gift (or gifts). That means they are worth mailing to. You can expect to receive an 11 percent response rate from a mailing to lapsed donors if your results are typical, says fundraising expert Kent Dove (Conducting a Successful Fundraising Program. Jossey-Bass, 2001).

Here are some tips on writing an appeal letter that will win them back. In the fund development profession, the letter you write is called a recovery letter because it aims to recover donors who have lapsed.

1. Write to one person You will likely not know why each donor has lapsed. Donors stop giving for any number of reasons. Some forget. Some lose interest. Some get distracted with the arrival of children—or grandchildren. Others decide they do not like your new executive director’s ties. Each donor is an individual, and the way to win each one back is to send a warm, sincere, personal letter from your heart to theirs.

2. Say “we miss you” What you are trying to communicate in your letter is that you miss the donor more than their donations, which should always be true. You have lost a supporter first, and a source of support second. So write your letter in such a way that you show your concern for the person. Here are some lines to use:

We have not heard from you since March 2004. We miss you! We are counting on your renewed support this year for . . ..

We miss you. We miss your moral support, and we miss your financial support.

We sure have missed hearing from you these last few years.

3. Invite the donor to come back Provide a tangible way for the donor to renew support. Ask for a gift toward a particular project. Offer a subscription to your free newsletter. Do something to involve the donor and make them take action.

4. Customize your appeal Whenever possible, customize your recovery letter to the unique circumstances of each lapsed donor. For example, if you know from your database that a donor only sent a gift once a year at Christmas, mention that in your letter. Or if another donor supported only one area of your work, mention that. The more that your letter appeals to the interests of your donors, the more likely you are to recover them. Here’s an example:

“The last time we heard from you, you had generously responded to the humanitarian crisis in Honduras. You sent us a gift that helped us meet the immediate needs of that emergency. Today, I am writing to you because I think you can help us overcome another crisis.”

5. Match your language to the length of lapse Statistically speaking, the longer you’ve had to wait for a gift, the less likely you are to receive one. That means you should segment your database into groups of 12-, 24- and 36-month lapsed donors (or another criteria that you use), and send each group a slightly different appeal. To a donor who has not given in a year, for example, you can say, “We miss you.” To the donor who has not sent a gift in three years, you can say, “You have supported us in the past. Your gifts made a difference. I urge you to renew your commitment by sending a gift today.” The idea is to be casual with the new lapsed donors and progressively more vigorous with donors who have not given in two or more years. Some examples:

12-month lapsed “Your financial support in 2001 made a difference. Your gift at the end of this year will have a positive impact on the people, which in turn will lead to better health, hope and confidence for humanity.”

24-month lapsed “Your financial support in recent years was a great help to us. Now I’d like you to renew your support by joining with me and the volunteers at . . .”

36-month lapsed “We have not heard from you for quite sometime and yet your past support has made a difference for populations in danger. I think you can help us overcome this crisis.”

6. Tailor your ask Some of your lapsed donors will have given once and never again. Others will have given faithfully each month for years. Each donor demands a different letter. The more faithful your donor has been, the more that donor requires a personalized letter with a personalized ask amount. In other words, don’t take the easy way out and ask a one-time donor and a 10-year supporter for the same amount, treating each one the same way.

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Aigo Mobile Phone A100 Revealed : Top 4 Selling Points

2011-12-02T01:01:00.000-08:00

On September 9th, 2008, the Huaqi Aigo Company officially stated its march into the mobile phone industry, establishing the Beijing Huaqi Mobile Communicate and Science and Technology Co. Ltd as the operating agency to work specially in the mobile phone business. Aigo U-Disk cell phone, aigo A100 first show in the market. It is an aigo mobile phone with ultra-thin U-disk interface, enabling convenient interconnection between mobile phone and computer. It is also the first product in the series of U-disk mobile phone promoted by aigo in the advent of 3G era.Superior and Fashionable hobo bags at Keen Price Now!

In the news briefing, aigo demonstrated its optimism over the prospect of mobile phone. Reorganization of Chinese telecommunication has taken the cell phone 3G market a big trend, which brings new opportunities for the whole telecommunication industry. After more than three years planning and prepararion, aigo has chosen this opportunity to enter mobile phone market. On one hand is optimistic about industry trends, on the other hand in the big context of 3G, to further itself in the mobile storage and portable digital audio players such advantages of portable data center field to expand and integrate to the mobile communications center which is mobile field. The strategy of standing on the global 3G market, aigo cellphone meets its original superiority. As the up-and-coming youngster in cellphone industry, China telecommunications 3G cellphones of first batch custom made have choosen aigo cellphone.

With the rapid development of 3G mobile service, the RAM of mobile phone becomes larger and larger, the data exchange between mobile phone and computer becomes more and more frequent as well. In previous times, the process of data transmission between mobile phone and computer required data wire, or wireless equipment, which goes well with each other. The inconvenience of this data transimission would eventually bound people from experiencing the increasingly abundant information under the 3G era. Thus, aigo shows its creativity to inlay U-disk common transfer connector into pc, which is the high effecient and convenient solution.

Aigo U-Disk cell phone built-in Aigo creative patented interface,thickness is only 1/3 of common U-Disk interface, the extendable soft connecting, can make sure of thinness, lightness and endurance of cell phone. As the pioneer of the U-Disk mobile storage industry, the Aigo Company always keeps steadfastly the innovative conception of [one and one equals eleven” to lead the development of mobile phone industry. Such as formula of 1+1 representing the combination of U-disk interface plus MP3 players, this formula is advocated because the saving of connecting device brings along the convenience of cable data transfer, thus greatly promoted the development of MP3 player industry. Relevant experts estimate that the combination of U-disk and mobile phone will bring convenience to users` operation and realize the potential of mobile phone in the 3G era when digital entertainment service and content are diversified.

As the first style of U-disk phone, aigo A100 has 2GB mass storage disk and the maximum capacity can be expanded to 4GB. The unique U-disk interface enables the users to connect the phone directly to the computer without any data cable, it is very convenient for business personel and students since it can be charged directly, saving them the trouble of carrying the unique U-disk interface In function this products can use 2.4 inches flat touch screen with high definition, which own omnipotent home appliance remote controller, wireless vehicle-mounted MP3 and other unqiue functions, blueteeth, MP3 player, movie player, web browsing, wap internet, game, 130 mega pixel camera, call firewall and other rich functions. Realizing data exchange between computer and mobile phone through inborn U-disk interface, it is really a perfect combination between mobile phone and mobile storage.

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What is a fair-faced concrete

2011-12-02T00:50:00.000-08:00

What is a fair-faced concrete
Plain concrete (As-cast Finish Concrete / BareConcrete), also known as decorative concrete, is named for its highly decorative effect. It belongs to a casting molding, without any decoration, place concrete used directly as a result of natural surface finishes, so different from ordinary concrete, smooth surface, uniform color, angular, no collision damage and pollution, but on the surface one or two layers of transparent coating protective agent, it is very natural, solemn.
Characteristics of plain concrete
Plain concrete is concrete crushing of the most advanced form, it shows one of the most essential beauty, embodied in a “haircut” grade. Plain concrete with water, the natural appearance of calm charm, innate, some heavy and elegant modern building materials can not be replicated and comparable. Material itself has a soft feel, rigid sense of warmth, cold and flu, and not only the spirit of the human impact on the senses, and can express the emotion building. So architects believe that this is a noble simplicity, seems to be simple, in fact, more than the magnificent artistic effect.
Development of fair-faced concrete
Overseas Development plain concrete
Plain concrete produced in the 20th century, 20 years, with the concrete is widely used in the field of building construction, the architects gradually eyes from the concrete as a structural material have moved to the texture of the material itself, and began inherent with concrete decorative architectural features to convey the emotional expression. At this point, mostly the international style. The most famous is the Luyi Kang (lovis kahn) designed Yale University British Art, the American designer (Eero Searinen) New York John F. Kennedy International Airport designed to Trans World Airlines Building, Washington Dulles International Airport terminal and so on. 6O years of the 20th century, more and more of the plain concrete in Europe, North America and other developed countries. To 80 years, a group of architects from the continuation of the new international style, emphasizing high technology, emphasis on scientific and technical content of the building structure, forming a “high technology group”, and their representatives are, Richard Rogers, Norman Foster and other typical works such as HSBC. In Asia, Japan, the building first went to the forefront. After World War II, undone, some concrete construction eliminating the need for plaster, decorative processes and the direct use, interpretation to this day, Japan faced copper ore grinding mill technology has been a great development. In concrete applications, Japan is not to be changed before the cement surface modification techniques, external wall repair using modern technology, the cement wall removed template for processing, so that the cement surface to achieve a very fine level, while fully demonstrated the cement itself, the unique aspect of the original and simple. A being conceived as closer to Zen by doing nothing for the Eastern thought, was to have “fair-faced concrete poets,” said Tadao Ando, Japanese architect, represented the financial people in their design, fully reflects the oriental culture color.
Development of plain concrete
In China, the fair-faced concrete, with the development of concrete structures evolving. 20th century, 70 years, including pouring plug system construction, water main application of concrete precast concrete wall panels in the construction of anti-hit, made progress. Later, as people will vote outside the eyes are all decorated in brick and glass curtain wall, concrete application and practice of water almost at a standstill. Until 1997, Beijing set up a “structure of the Great Wall Cup Project” Award, to promote fair-faced concrete construction, to regain the development of plain concrete. In recent years, a small amount of high-end construction projects such as the Hainan Sanya Airport, Capital Airport, Shanghai Pudong International Airport Terminal, the Oriental Pearl’s large oblique cylinder, adopted fair-faced concrete.
With the copper ore beneficiation plant objective requirements of green building, increasing awareness of environmental protection, a return to basics natural deep thinking people, our country needs cast Concrete is no longer confined to roads and bridges, factories and airports, in industrial and civil buildings has also been a certain application. Central Bureau of Construction of a building company as associate general contractor R & D base, the Ministry of Construction Science and Technology Department as “China’s first large-scale concrete construction projects”, indicates that China faced concrete has been developed to a new stage in China water concrete development an important milestone in the history.

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Taxi Cab Digital Signage To Be The Next Big Thing

2011-12-02T00:39:00.000-08:00

Digital signage or advertising, call it what you will, this has changed the way people shop, now using technology taxi cabs will be able to use digital signage inside as well as outside the cab whilst empty or carrying fares.

The main reason for this development is that like all new technology, once a system is proved to work it is pushed out to almost everyone, whilst it is in development people are watching the initial project with anticipation to see if it will be a success as they do not wish to invest in an industry that could lose money.

You may have seen the digital screens in the back of the cabs promoting local attractions from hotels to restaurants, well now with the use of a taxi cab enclosure, digital signage can now be placed on top of the taxi roof and create an income stream for the taxi company as well as ad agencies.

This type of taxi cab digital signage enclosure, is designed and manufactured to protect the internal electronics from the weather and potential theft, as the enclosure provides a secure micro environment for the hardware to work in a controlled environment.

This taxi cab topper could be the next best thing in the digital signage industry, as we have seen a huge increase in manufacturers offering outdoor TV cabinets, these are used as large outdoor billboards and can be tiled together to form a massive video wall on sides of buildings.

Like the Apple iPad this could be the next biggest thing for 2010, let us watch the development and see.

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Driving Sales Through Brand Management

2011-12-02T00:28:00.000-08:00

Managing a brand is similar to building a reputation. It grows slowly, gaining trust and loyalty from its followers until it becomes established. Brand recognition and consistency in the marketing message builds trust which in turn leads to increased sales. However, consumers are fickle and are easily distracted by bigger, bolder marketing messages and shinier packaging, and trust is easily broken. Like building a reputation, it is often much quicker to lose that reputation compared to the time it took to build the brand. It is therefore imperative that companies pay attention to their brand management and business reputation. Building Brand Awareness Campaigns Every brand is different. It takes a lot of understanding to get the message across. By using creative brand communication strategies it is easy to gain the attention of your consumer. A great example of a company that has achieved this is Johnnie Walker. They have built the brand based on an emotional campaign. A difficult task, and one that works best when it flows from and reinforces a product truth. Their “Keep Walking” campaign produced good sales growth of 48% over eight years for what was an ailing whisky producer. Here are four tips to build a campaign based on emotion similar to the Johnnie Walker campaign:

Tell a story - Bring to life the brand idea of “personal progress” that people want to aspire to.
Make it hard to copy - In the case of Johnnie Walker it is near impossible for another whisky brand to copy this campaign as it is based on the brand icon and name.
Consistency is key - Use one message consistently. In the case of Johnnie Walker the brand name is linked to the message and each advert ties back to the packaging or marketing material.
Execution is everything - Quality and attention to detail is noticed, from TV commercials to print advertising to website marketing. All material ties in with the primary message and campaign.

Managing your Reputation Once you have achieved brand recognition it is imperative to maintain your reputation. Reputation management can be defined as the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. Understanding this process and being part of it is the bare minimum a company needs to pay attention to in order to keep its reputation positive. Reputation management has come into wide use with the advent of widespread computing. Five simple tips to manage your reputation include

Conduct a reputation audit - identify all the issues that could affect your company’s reputation
Analyse the issues to ascertain the historic influence, current landscape and potential future state of that issue
Effect change strategy options to deal with each issue and action them
Constantly evaluate your landscape
Be present, consistent and communicate your message persuasively

One thought leader that truly understands that consistency and communication are two of the key ingredients for brand success and is able to express this message effortlessly is David Taylor, world renowned expert in persuasive brand communication strategies. Taylor’s guide to the essential steps of achieving persuasive brand communication can be summarised as follows:

Understanding the brand and setting objectives
Getting the team right
Keeping the brief and briefing tight
Getting the most from production
Brilliant brand activation
Developing and executing the campaign

How then do we drive sales through brand management? Build Bridges between Marketing and Sales There are positive and synergistic roles in both marketing and sales, and if each side agrees to the role embraced by their counterparts, the organization will thrive. Traditionally it was quite challenging to identify criteria for building the bridge between marketing and sales. Traditionally a company would turn to the following five strategies:

Take a fresh approach to prospect development
Determine the pipeline requirements
Synchronize the marketing communications pipeline loading activities with the requirements of the sales force
Feed the sales pipeline with precision
Practice aggressive marketing to build the relationship

Marketing and sales were traditionally kept as two separate concepts whereby marketing paved the way, while sales closed the deal. With the advent of widespread computing the gap is being narrowed fast. Social media is the key to this outcome in the online approach. With social media spaces becoming more popular, salespeople and entrepreneurs all over the world are using LinkedIn, T

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A redesigned website can increase brand awareness and sales

2011-12-02T00:17:00.000-08:00

Redesigning of your website is all about understanding your audience and your medium in order to improve your Internet presence. There are several compelling reasons to redesign your website. A website redesign is most commonly needed for the following reasons: a. A change in your brick and mortar business and/or your online business model. b. Growth and expansion into new areas. c. Updating for Internet technology such as new browsers, increasing screen sizes and faster connection speeds. d. To increase your search engine presence e. To replace an out-of-date or unprofessional looking website. Whatever the reason, a redesign is an extraordinary opportunity to redefine your online business presence and propel your website forward, ahead of your online competitors.

Break Down the Functional Parts of Your Website The best method for examining all the parts of your website is to create a sitemap. A sitemap is a visual diagram of all the links and pages of your website. Let’s take a look at an example for a property development company’s sitemap.

In the sitemap illustrationabove we have sectioned the property development website into 5 parts.

1. Administrative Links 2. Hot Links 3. Global Links 4. Sub Links 5. Footer Links

Your Administrative links should contain the general information for your business. You want to keep these links separated from your Products or Services links so your visitors won’t have to browse through your administrative company links such as Mission Statement when looking for your products or services. Hot links are the visual cues that act as hot points or your important Call-to-Action areas. These are essentially mini-advertisements that call attention to specific areas of your website. In the illustration above there are hot links for Inquiries, News, and Events. Our website client wanted to generate sales leads and provide news and events regarding new developments for retail and sales related real estate.

The naming of your links is also an important factor. If you are a medical office or a lawyer, you may want to name your Inquiry link as Confidential Inquiries, whereas a contractor would use the link term Free No-Obligation Inquiries.

Global Links are the primary links for your services and products. This is where you should place information for what you do, how you do it, what you provide, what you sell and so on. These are your bread and butter links. Bread and butter links are the hyperlinks and information that generate your leads and business income.

Sub Links are where you will want to prioritize this information. Think of additional ways to support your products and/or services. Here are some great ideas for doing this.

a. Create Case Studies pages b. Create pages for Testimonials or Accolades c. Create pages for your Associations or Certifications d. Create a Client List or Client Industries Served list e. Create Photo or Project Gallery pages f. Create a repository page for Media. This provides you a place in your website to post links, video, audio, articles, Word documents and PDF files for any news or information relating to you or your business. g. Define what makes your business unique.

Footer Links can be an extremely important area of your website and are often overlooked. This is where you can insert jump links to your locations pages, post phone numbers, fax numbers, emails, and address information.

* Note: If you are a local business and want local exposure on Google and other major search engines, it is important that you list your full local business address in the footer of your website.

Challenge, Focus Test and Question each Part Once you complete your sitemap you should research similar websites for your business. Compare your navigation tabs and the names for these tabs to other websites.

Ask yourself the following questions. Have I covered all my navigation bases? Have I created opportunities for developing specific pages?

If you were a home remodeling contractor you might want to consider multiple galleries for your project photos versus displaying all your construction projects in one gallery page. Multiple pages provide you more chances for visitors to find your website in search engines. Every page in your website is an opportunity to tell search engines what your website is about.

Ask your web developer to use different and unique title and description meta-data in the code of your individual pages. In the case of a home remodeling contractor website, there are opportunities to have multiple gallery pages for kitchens, sunrooms, room additions, decks and so on.

Using Meaningful Content Whether you are a lawyer, baker or candle stick maker there are two extremely important reasons for your website to contain meaningful text or copy.

1. Great copy supports and defines the essence of your website. Grea

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Strategize with Proper Brand Management

2011-12-02T00:06:00.000-08:00

What do Nike and Coca-Cola both have in common? Well, if you have not been living under a rock, you should know that both have become two of the most famous brands in the world. The simplicity of their names and their effects has paved the way for the development of a lot of today’s brands. But, how do these two brands create such an impact on our society? The answer falls into the category of Brand Management.

Using marketing techniques towards a specific product, product line, or brand by seeking to increase the product’s perceived value to the customer is defined as Brand Management. It not only means managing the brand, it also means managing the company in a total way for creating, making and keeping the brand promise. A brand promise is associated with the level of quality that people expect. This expectation is often perceived from information that a company delivers.

The person responsible for making a company’s asset (product or brand) more valuable is called a Brand Manager. The Brand Manager’s initial step is developing an overall business goal for the organization and its brand. The goal should include the brand’s purpose and what it stands for. A successful brand manager aims to build a successful strategy that maintains a strong image with their customers.

A Successful Brand should be:

Recognizable
Easy to translate into all languages – making it marketable for the entire world.
Easy to pronounce
Protected or trademarked
Beneficial (suggest product benefits)

Without Brand Management you run the risk of weakening a brand and eventually destroying your company’s reputation. Make sure to develop a plan that aims to build brand value and not just generate profit.

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What is Corporate Branding?

2011-12-01T23:55:00.000-08:00

Corporate Branding

Today, many markets are overpopulated with both large and small companies and overexposed with marketing messages. This has made for a difficult landscape to get a marketing message noticed. And with the rising costs of getting a new product or service ready for the market, it has become even more important to cut through this clutter. The one sure-fire way of doing this is by having a corporate branding strategy.

Powerful corporate branding can equip most any new product or service with instant credibility and value that simply can’t be reproduced with any sort of product-focused marketing campaign. That is why it is vitally important for any serious corporation that wishes its product offerings to be successful to create and protect a strong corporate brand.

How do you do that? Well, first throw away the notion that branding only involves marketing, i.e. putting an image out there. Yes, it involves that, but a huge part of it also entails relations with investors, media, competitors, government and others. Not surprisingly, these kind of “high-level” considerations require the equally “high-level” attention of such company officials as the CEO and senior management.
By the way, don’t confuse corporate branding with corporate identity—two completely different things. Corporate identity involves a company’s logo and design strategy only. It is merely a component of an overall brand strategy.

Successful corporate branding is all about establishing a long-term vision for a company and crafting the company’s operations to meet that objective. Some companies that do this well include Microsoft, Intel, Singapore Airlines, Disney, CNN, Samsung and Mercedes-Benz. The kind of brand strength these companies enjoy takes a long time and a lot of work to establish, and there’s a lot of brand research and tracking to maintain. But it’s not as difficult as it sounds. Today, a company of virtually any size can use the same sophisticated branding research tools the big boys use.

Why is it important to worry about these kinds of things? Because a strong corporate brand adds depth and value to a company’s product offerings. It’s also a public statement of the company’s culture and values. For instance, HSBC bank, one of the world’s largest banks, has the tagline “The World’s Local Bank,” which both represents the size of the bank, but builds on its purported focus on individual people

A Strong Corporate Brand

A strong corporate brand can also set the tone for further development of a company; such is the case with Proctor & Gamble (P&G). Under it’s corporate name, P&G markets many different brands—a fact that P&G has built its corporate brand on by promoting a sincere commitment to and respect for individual purposes, visions and values throughout every level of the company’s products and culture.

Good corporate branding can also enhance budgetary efficiency. With product development costs becoming ever higher and product life cycles shorter, it’s important for companies to recoup costs however they can without sacrificing quality or service. With creativity, a strong corporate brand can do the work of many expensive product-marketing campaigns. Apple does this very well. While offering many different products, all of them are laden with cutting-edge design and innovation—hallmarks of Apple’s overall branding strategy. This model isn’t right for everyone, but if a company determines through research that this kind of consolidated brand strategy would work for them, they should do it. If not, there’s no good reason to try.

Strength of a brand is a good indicator of the strength of a company and its financial value—many actually list their brands on their balance sheets. But even that estimate is probably understated. In short, in this over-populated, over-marketed business climate, having a strong brand is more than half the battle.

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Catchy Business Slogans and What they Say

2011-12-01T23:44:00.000-08:00

With the number of businesses competing for customers today, it is important that businesses set themselves apart from others. They can set themselves apart in various ways such as promotions, development of new products, purchasing incentives, and many more. Slogans are another way for businesses to get ahead of other businesses.

Slogans are catchy phrases used by businesses as a way to be remembered. The goal of slogans is to associate a phrase with a business so the business is more memorable to people. The idea is for people to always have the slogan in their mind. This should entice people to become a customer of this company.

Several different types of business slogans exist. Company slogans are one type and are used to describe the entire company. These slogans try to tell about the company, about their philosophy, their goals, and other elements as well. These slogans are very broad as they aim to reach many people.

Other types of slogans used by businesses can be developed around a particular product. It is just as important to market the product as it is the company. By making a product memorable, a company will help to promote the product. People that hear the product slogan have a higher tendency to search out the product. This has the potential to increase the number of sales and revenue.

Website slogans are yet another type of slogans businesses can use. Many businesses prefer to have a slogan for their entire company and then a different slogan for their website. These slogans are slightly different because the slogan is designed with the website in mind. Although the slogan is exclusively for the website, the website slogan needs to also keep in mind the slogan for the business.

Many people believe slogans must rhyme or use humor. This is not quite true. Successful slogans can be serious or even just use one word. As long as the slogan accurately portrays the company or product, the slogan will be successful. This is the key to successful slogans.

Creating successful slogans requires a special art. Many online websites offer programs to develop catchy phrases businesses can use for their slogan. Advertising companies offer the development of slogans for a fee. These companies are well versed in how to create successful slogans for companies, their product, their website, and all other businesses needs as necessary.

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High-end cosmetics trends in China

2011-12-01T23:33:00.000-08:00

The cosmetics industry in North America and Europe are now very large and mature markets. Products are no longer enough- many men and women are getting cosmetic surgery to enhance their looks. But in other parts of the world, the high-end cosmetic market is in an earlier stage of development and exhibiting different trends. Let’s take a look at a unique, dynamic, and emerging market—the high- end cosmetics industry in China.

What are the main trends in the cosmetics market in China?

To answer this question, Labbrand decided to conduct an extensive video qualitative research project in Shanghai, by interviewing cosmetics users directly, and on the spot, where they buy their products. In order to have a wide and comprehensive overview of the cosmetics market, Labbrand chose seven themes to explore during the interviews: beauty attributes, cosmetic brands, skin troubles, face and body daily care, beauty expenses, cosmetic product attributes, and store and spa concepts. By examining these themes, Labbrand has been able to get a more precise idea of the Chinese perception of beauty, and to better understand the Chinese consumers’ habits regarding use of beauty products and daily routines. The interviews also provided significant insights into the expectations of Chinese consumers towards the cosmetic industry, regarding both products and distribution channels. The scope of the research covers trends in Shanghai specifically.

To conduct this survey, Labbrand focused on four crucial dimensions of the market: the consumers and the different consumer segments, the trends regarding the products, the way brands communicate about their products according to the different market segments, and the distribution channels.

This article will outline the main results of the research and discuss opportunities for foreign brands in the Chinese cosmetic market.

Research Project Details • Date: June 2009 • 45 survey participants. • 28 women and 17 men. • High-end consumers using cosmetic products. • Places: the main fashionable and trendy places in Shanghai (Nanjing Road, Plaza 66 mall, Xintiandi, JingAn Temple, Herborist Spa and Barbie Store) • Language: ChineseMarket and Consumers

When discussing the differences between men and women, it has been said that men are from Mars, and women are from Venus. Although Chinese male and female consumers are on different planets, they definitely belong to the same solar system. Specifically, although the two markets must be distinguished, the survey showed that Chinese men and women share the same underlying concepts of beauty. Beauty in China is considered to be a balance between physical and mental attributes that may be natural or enhanced. However, physical beauty is mainly perceived as a result of external assistance. While talking about beauty, the interviewees often mentioned “happiness”, which refers in Confucianism to the values of success, fun, health and education, to name a few.

For Chinese people, beauty is part of a happy life, which explains why Chinese consumers are so interested in cosmetics and spend a lot of money on beauty products. As Charles, a 28-year-old man, says, “the trend (in cosmetic products consumption) is going to be stronger and stronger, because people want to be beautiful, they want to be trendy and make up and skin cares are part of the fashion, they are part of your life.” Moreover, several interviewees, mainly women, said that their monthly expenditure on beauty and skin care products reached 1,000 RMB (about 150 USD). Although many Chinese consumers, in Shanghai and elsewhere, still struggle to earn 150 USD per month, the wealthy market segment represents a growing and highly lucrative consumer group that both foreign and domestic brands may choose to target.

Chinese men and women also share specific behaviours regarding their consumption of cosmetics. Chinese cosmetics consumers are generally not very loyal to brands. “You don’t need to choose a product because it belongs to a brand, for each product you have to find the one that better fits your skin; it does not always have to be from the same brand” explains Ren, a 31-year-old woman. Chinese consumers like to try several brands to compare them. Another characteristic of Chinese cosmetic consumers is that they exhibit seasonal consumption of products. In Shanghai specifically, due to the significant difference in climate between winter and summer months, Chinese people change their habits according to the season. In summer, they will use more sunscreen cream to preserve the whiteness of their skin, and less thick and oily cream than they do in winter months.

However, although men and women share the characteristics mentioned above, the two markets have not yet reached the same level of maturity. Women are a well-educated cosmetics market, where

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Andrew Dunifer Director of Sales and Advertising

2011-12-01T23:22:00.000-08:00

Andrew Dunifer / Director of Sales and Advertising

Andrew Dunifer, age 29, and well known the Las Vegas Music and Nightlife community as “Saint Andrew” is the Director of Sales and Advertising for the music marketing company Music Artist Development and Marketing (M.A.D.a.M.){URL}{URL} . Andrew is also the Las Vegas liaison for the Southern California based Music and Extreme Sports and Lifestyle publication , Skinnie Magazine{URL}{URL} . A sales professional for over 7 years Andrew is quickly on the rise within the Las Vegas community as a “mover” in the industry to help bring back live music events along side forward thinking media outlets that might actually change the way you view the Las Vegas strip being clouded with mostly upscale conservative venues. With Andrew’s assistance, M.A.D.a.M. and Skinnie Magazine are making it known that times have changed and your “upscale” clientele are now your Cary Hart’s and Tito Ortiz’s and not the traditional .com millionaire donning a Armani suit sitting by the craps tables. “The MTV (XY) generation has grown up and now with their tattoos and custom auto shops they are the players in the big cities around the US” says Andrew, and “Saint Andrew” is just another one of those XY types taking his love for music and connections in Las Vegas and making it happen. Although he might not look like the standard patron in most venues you might hit in Las Vegas with his rocker style and custom “Iron Maiden” skateboard Nikes, Andrew can be found at all the hotspots most nights of the week from Pure on a Tuesday night at Caesars Palace to Tao Lounge on Wednesdays that M.A.D.a.M. produces. “Saint Andrew” is a name you can’t forget and will most likely hear more about in Las Vegas in 2008.

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Market Research in Chinaâs 2nd Tier Cities

2011-12-01T23:11:00.000-08:00

Countless China experts and market analysts alike agree that in upcoming years the Chinese economy must make a shift away from the export-oriented economy of the past 30 years to a consumer-oriented, demand-driven economy, which will hopefully result in the inclusion of another 400 million consumers into the global economy.

Trying to grasp the sheer numbers may seem mind-boggling enough, yet for managers in various industries and sectors, only knowing the numbers is no longer enough. As the past years have shown, China’s consumers cannot be thought of as a single homogenous group. Each province in China, comparable to the size of a single country in Europe, has its own history and unique culture and are at different stages of economic development.

In the coming years, as western companies penetrate further into China, moving beyond the dynamic but developed markets of the 1st tier cities, marketers, strategists, and CEOs will all have to start asking themselves about the characteristics of Chinese consumers in 2nd, 3rd and even 4th tier cities, about the consumers who live in these fairly well-developed areas but have not yet had the chance to become global consumers.

In China, major cities can be divided into tiers based on a number of factors, including population, disposable income, geography, infrastructure, and historical and cultural significance. There is no official government classification of these tiers, but 1st tier cities generally include Shanghai, Beijing, Shenzhen, and Guangzhou, whereas second tier cities include Hangzhou, Tianjin, Chengdu, Nanjing, Dalian or Wuhan.1

Who are these consumer groups? What are their expectations? What is important to them? How large is the market? Regardless of the product category, the answer to these questions and many others will be paramount for both domestic and foreign brands in formulating their China strategies for the next decade. This article will discuss a market research project conducted by Labbrand’s consumer research team that aimed to further the understanding of 2nd tier markets in China for a specific client. Through this project, some “golden rules” of conducting research in less developed areas of China were realized. As you will see, research design and practices must be carefully adapted to the situation in 2nd and 3rd tier cities in China to effectively achieve research objectives.

This past summer, Labbrand’s consumer market research team spent 4 weeks traveling throughout Zhejiang province making stops in places such as the more industrial areas of Yiwu and Shaoshan, the textile region of Tongxiang and the scenic area of Xinchang, asking questions, observing and gaining an understanding of the market dynamics of each region. The product and segment in question were concrete roof tiles for the new class of home owners emerging all across the Zhejiang countryside. This was a potentially very attractive market for the client, but with limited resources it was clear to them that qualitative market research of different regions was the first step to systematically increase their market knowledge and lay the foundation for developing a successful strategy to facilitate their entry into the 2nd tier regions of Zhejiang province and better grasp the needs, expectations and perceptions of their new target consumers. Prior to the fieldwork, the scope was clearly defined and the following information was identified as necessary to come out of the study:

1. A detailed description of how the government organizes the market

2. A profile overview of each area visited (market size estimates, attractiveness of each region)

3. Prioritization principle for business-to-consumer areas and lead generation. (key information that enables understanding of market dynamics and growth potential.)

4. Distributor profiles (distribution channel analysis, price levels, payment terms, product mix, alternative distributor profiles)

5. Detailed description of end-user (purchasing behavior, payment terms, needs, expectations, influencers)

6. Competitor profiles (product types, price levels)

7. Architects profiles and their level of market involvement. (i.e. whether or not architects would identify specific products to be used in construction, and whether their preferences would be followed.)

8. Contractors / Roofers profiles

The data collection method was in-depth interviews. The organization of the interviews consisted of predefining persons of interest, developing detailed interview guidelines and then actually finding those individuals in the select locations. One aspect that became painfully clear during the fieldwork was that no matter how much the team planned in advance, carrying out successful in-depth interviews depended on two things; actively being in the field from 8am to 8pm (“pounding the pavement” so to speak) an

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The Winning Manager

2011-12-01T23:00:00.000-08:00

The quest to discover who controls the organization is no doubt a crucial task for businesses in the modern world (even as it has been since ancient times). It is even more a task that determines how far the company goes – in terms of faring well financially and in the competitive market.

This has been made even more compulsory, especially in the ever-growing world of ‘vicious’ business competition – the competition of getting the highest consumer loyalty – winning the consumers.

The knowledge of where the power of organizational control lies puts the organization at an advantage in the competition for market dominion. Organizations which have failed to analyze and tap from the real source of organizational power have not only been subdued in the business battle arena, but have been stigmatized the most irresponsible business entities in the world. We should however realize that they are not so much stigmatized as irresponsible by competitors as they are by customers; even their own stakeholders.

Scholars who dare to delve into the area of organizational control have so far narrowed their discourse to corporate control and management control, little or nothing has been done to research the area of stakeholder control.

It may not sound so logical at first thought why organizations that established businesses, found the capital and organized production should still forge ahead, putting efforts into looking for where organizational power lies. Does power not belong to he who has the resources? Or is this an evangelism of organization to becoming slaves to customers?

The right thinking and up-to-date business manager would diplomatically agree that businesses more than ever are accountable to stakeholders and not the other way round.

To get even a clearer grasp of the issue of discourse, it is appropriate for organizations to take a pause and really consider for what reason they work round the clock engaging in one form of marketing activity or the other. Though most of these decisions are taken within the organization’s managerial board, it is evident that the bottom line of every marketing activity of an organization is to outdo its competitors in the market.

But then is this by merely working towards product development? This is definitely not the case. The tussle between competing organizations is to get a fair (or possibly lion) share of the customers in the market. It then pops up without obstruction that the only reason an organization can boast of standing tall among competitors is its command of a continual reputable brand equity, which of course can only be measured through the recurring loyalty of a massive market share of satisfied customers.

The ignorance of where organizational power is derived has been the cause for much business’s failure and more pathetically local and global community crises. The fact that most governments, industries and organizations have no clear vision of whether businesses exist for stakeholders or whether stakeholders exist for businesses has brought about a lot of controversies and instabilities to the economic activities of man.

It is not illogical to stipulate that the features of the popular circular of income model needs a revisit for proper and factual analyzes. The concept of the model appears apparently to have been taken more as mere money-determined transactional functions rather than a power/money-oriented transaction function.

In fact the reason for this could be that the power factor to complement land, wages, etc is missing in the circular flow link. And you may want to know what effect this error has on the stakeholder-organizational relationship; businesses are left to the mercy of selfish and ignorant whims of immature money makers erroneously tagged as business managers, and this has led to myriads of negatives such as irresponsible and corrupt governments, human rights predating industries and socially irresponsible businesses.

Obviously, the error in the stakeholder-organizational relationship chain is the one factor that has precipitated bloody wars, famine, underdevelopment, hardships and all sorts of sufferings to the human race. This high level of eccentricity is vital to be overcome; for it is how the company is perceived by the public that ultimately will determine the future of the organization.

When governments, industries and organizations begin to consider incisively the question of who owns the government; who does the industry exist for or who determines the continuity of the organization, there comes a shift from where organizational power or influence is derived. The structural direction of business becomes broader and the human face business, which is not only socially beneficial but profitable is created.
As most people may assume, however, it has not at all been the

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A2zdesignwork Website Design Company in Bangalore India

2011-12-01T22:49:00.000-08:00

A2zdesignwork is a Professional Web Design Company based in Bangalore, India. We specialize in website design and web application development which satisfies the diverse needs of end users, senior management and IT professionals. Our teams are working with clients for Internet Marketing strategy development which gives substantial online result. A2zdesignwork can help mid size enterprises to build Internet strategy by delivering industry-specific online business solutions developed through years of working with companies of all sizes.

Our services range from basic Website Design to complete e-commerce website development. We serve website design need of small scale companies to large scale Business organization.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

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How Much on Earth Does a Pair of Glasses Cost?

2011-12-01T22:38:00.000-08:00

You may see from the posters that: our shop sell playboy sunglasses at 200 dollars, the retail price in other stores are 450 dollars! Levi’s are sold from 180 dollars per pair while the prevailing price is over 300 dollars. Then the customers may feel quite confused about the real cost of a pair of glasses, for even the glasses dealers who sell the glasses at the cheapest price must have left a certain margin of profit. How much should we spend on a pair of glasses on earth? Madonnaâ€™s wholesale photo albums , Take a Look and Make a Comment

We have to accept the fact that the glasses industry has been listed in the ten most profitable industries for 10 years. Then how it came into being? The fat cake is shared by three parts: the glasses multiple shops, the scattered small retailing stores and the glasses institutions attaching to the big hospitals.Go cheap photo albums which Megastar Want most

The retailing part usually adopt the strategy that they open up retailing stores in city centers where there is abundant flow of people. discount album sets , the Necessity of Beauty for from 2010 The cost of the shop is very high and they have to gain large profits from the glasses. You Often Sit Loose 9 Accounts that Cause Impair to Your Beloved discount album sets Some mature big glasses companies rely on the fixed glasses supply thus make a monopoly of some famous brand. While some small-scaled dealers have to get the commodities from middle-dealers and the cost of the glasses naturally rises.How to Find Your Perfect wholesale discount Album Sets

There are some hidden principles in the glasses industries. There is a protective price for various kinds of glasses and the glass agents usually set a guiding price for the retailers. The selling price must be above the guiding price and can’t be lower. A retail store manage said that the guiding price is to guarantee the margin of profit for all the sellers. The profit can be as high as 500%! A titanium frame’s cost can be 80 dollars at best while the retailing price can be marked to 500 dollars! The most costing procedure is on the middle procedures. The goods go through merchants, layers of agents and finally the retailers. The more the middle procedures are, the more expensive the glasses will be. A professional glasses dealer reveals that if the material of the glasses is about 20 dollars, after the making process, the producer will sell it to the first level seller, then pass to the second, third level seller, thus the transportation fee and many commission charges greatly increase the cost of the glasses. The final price of the glasses may amount to 300 dollars! “No matter how expensive the glasses may be, or how big the brand may be, the cost will never surpass 100 dollars”, the professional dealer acclaimed.

What should the customers do in order to buy glasses at a more reasonable price? The online shop should be a wise choice. The{URL}{URL} is a good website for customers. The qualities are very satisfactory and the elimination of middle-dealers and rent largely decreases the cost of the glasses thus making the price much lower than that of the retailing stores. With the development of the online shopping, it has become much more reliable and mature. So we can be more confident about the online shopping.

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Mascots Impact on Children Sends Strong Messages

2011-12-01T22:27:00.000-08:00

Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. A child may be delighted by the way a mascot dances or any funny physical action the mascot engages in. This is especially true if a mascot is the embodiment of a product that a child wants his or her parents to buy for them. Parents are often vulnerable to the marketing industry. This is true since many products such as toys, games, and food items are purchased by parents on behalf of their children.

Children may be very persistent in ensuring that their parents purchase the latest cereal or toy because a mascot said it was great. In addition, children that are not yet literate may really gravitate towards a mascot. Children at this stage of development look for pictures or symbols that represent familiar things to them.

Mascots as Strong Symbols

Children may be the most sensitive of all age groups to mascots and their symbology. An adult may be able to discern if a product or image that a mascot is portraying is worthless, while a child may see something completely different. Before language skills are strongly formed, children tend to remember events and people in snapshots like pictures in their memories. Mascots may be able to grab a place in a child’s mind that will be vivid and hold meaning into adulthood for the child.
Good Vibrations

The positive feelings that mascots elicit from children are often associated with what a mascot does and not just a product itself. In the case of sporting teams the mascots impact on children may be to excite or enthuse them about the team or a game taking place. Not to mention once again, children may be drawn to the mascot on a personal level. Instead of wanting a product lauded by a mascot, children may want something that represents the mascot such as a: stuffed animal, shirt, pennant flag, or pin. Mascots in of themselves can be easily marketed to children to promote team sales. Also, the mascot may encourage a new generation of fans to be realized by the team.

Mascots, Schools, and Self-Image

Elementary schools up to college campuses heavily use mascots to convey team image and help in promoting team spirit. Mascots impact on children may be very strong when dealing with school mascots. Children are exposed to the image usually on a daily basis. The school mascot may be present on the schools’ outside sign or on the wall or floor of the gymnasium. Also, children who play sports may wear uniforms that have the mascot proudly placed upon them. Children may come to see themselves as having many of the same characteristics as the mascot if they participate in team sports. This is why mascots that promote a positive image are very important for school aged children. Negative mascots impact on children may promote negative images of the school or perhaps even affect a child’s self-image.

Responsible Rendering of Mascots

Since mascots impact on children is deeply profound adults have a responsibility to create mascots that send out a warm and positive message. They need to keep the best interest of children in mind when designing the costume for the mascot. Also, the actions of the mascot are very important. The person portraying the mascot has an obligation to act fun and upbeat, while not engaging in any behavior that could have a negative or detrimental connotation. This will only help to paint the team or product in a positive light with not only children, but adults as well.

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Does Advertising Pay During Recession?

2011-12-01T22:16:00.000-08:00

DOES ADVERTISING PAY DURING RECESSION?

Mrs. A.Bharathy

Research Scholar ( Dravidian University) &

Lecturer, Dept. of Management

Pondicherry University Community College , Pondicherry

Advertising it is said creates magic in the market place and on the other hand it bears the unfair burden of being directly linked to sales performance. Though it performs a multitude of functions from creation of awareness , to building brand comprehension, to enhancing band image, to boosting the morality of the workforce etc..This paper “Does advertising pay during recession?” deliberates on the much debated board room question especially during recession. A question that has been raised many times over the years by agencies and clients alike since the 1920’s “Does your company view advertising as an expense or an investment?” and “How have others succeeded during a soft economy?” This paper brings to fore through an in depth analysis of the past and present data to augment the credibility of using advertising as a tool for reaching out to one’s target market during recession or not.

Advertising the magic wand in the market place is important for brand building and its successful marketing. It is important for tangible products like mobile phones, refrigerators , television and computers. It is equally important for services like hotels, holiday resorts , airlines and even state tourism .The same is true for ideas and causes. All marketers want consumers to buy their brand. Firms advertise with just this objective in mind .But it is here that one has to remember “Isn’t it not an unfair burden on advertising?” when the final sale is dependent on many other factors and there is no direct relationship between the firm’s sales and advertising expenditure. This is in contrast to distribution and personal selling or even customer service , where one can establish a direct relationship between any of them and sales.

Hence the role of advertising is limited to awareness creation or providing information and favourable attitude development to say so. While its role is limited, the marketer has to compare the costs of different elements of his /her communication mix. One yardstick is cost per thousand of people. This is lowest in advertising. However, we must bear in mind that people are generally biased against advertising and many still believe it is a waste of organizational resources , particularly in a country like India. The very concept of advertising is highly debated even in normal economic circumstances , say

“Money spent on advertising is a waste!”

“Advertising is an economical waste!”

“Advertising misleads consumers!”

So it is very natural that companies feeling the heat of reduced revenues and eroding net worth during recession , one of the first things that CEO’s decide to ” Save Money” is to put forth their axe on the advertising budget. Now this primarily depends upon whether the company views advertising as an expense or an investment?

THE KEY ISSUES AND OPPORTUNITIES

The question of advertising during a recession is one that has been asked many times over many years. Interestingly, the answer still does not seem clear enough to marketers.

The answer to the question is that advertising during a recession provides a unique window of opportunity for investment purposes to:

1) Build equity;

2) solidify your customer base;

3) Gain new customers; and

4) Make inroads on your competitors who have cut their advertising during the recession period. This window of opportunity is created by the understanding that advertising is an investment, not an expense.

However, it is easily understood why many people do not view advertising as an investment, but treat it as an expense. It is because advertising frequently does not represent a fixed cost, like capital expenditures, which are investments. Given the above stated opportunities it is logical to deduce that advertising in times of recession should not be axed.

ADVERTISING DURING RECESSION IS NOT AN OPTION

These are challenging times for businesses. Many local operations—big and small—are struggling to face the difficult losses sustained during this year. And companies everywhere are faced with tight budgets and tough decisions. Small retail stores are struggling to stock their shelves, meet the cost-cutting tactics of competitors, and draw in now-frugal consumers whose purchases they scrutinize more so now than ever. But the reality stands that everyone still needs petrol for his or her cars. Families need to eat. C

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Debenhams in the United Kingdom

2011-12-01T22:05:00.000-08:00

INTRODUCTION

The target group of Debenhams includes children, who buy children’s wear, women (women’s wear) and men (Men’s wear). Other target groups are: cosmetic shops; large super-markets and other processing companies. The products range from wedding dresses to school uniforms. Its policy is to analyse and identify what customer specifications are and design the cloths accordingly.

The demand is in terms of the revenue realized from the sale of clothes and cosmetics.

GROUP

2003

2004

2005

2006

Children

649440

752386

798467

863258

Women

859035

874903

904567

943567

Men

534786

587325

604879

698346

Cosmetics

587024

645828

644098

703378

Debenham’s main resources requirements are among others, wool, cotton and Chemicals for making cosmetics. Other resources are; transportation facilities as some of these raw materials have to be transported from far countries.

ANALSIS OF THE EXTERNAL’ STRATEGIC ENVIRONMENT OF DEBENHAMS PLC.

USING PEST

PEST is a tool that is used to analyse enterprises in terms of the political, economic, social and technological environment.

THE POLITICAL ENVIRONMENT

Debenham’s activities are stringently regulated by various political sources. In the first place, there exists a government regulation at the source nations. For instance, expiry dates for cosmetics vary from country to country for two or more products produced within the same date of manufacture. The U.K government does regulate the health and safety conditions that workers of Debenhams plc have to work in. Also under regulation, is the minimum wage of workers. Some political factors have favourably affected the operations of Debenhams. An example is the compulsory recycling laws. These have enabled Debenhams to save on its costs of raw materials as these have to sometimes be recycled.

THE ECONOMICAL ENVIRONMENT

Debenhams relies on external sources of finance i.e. fixed charge capital to finance its operations. These sources of finance are associated with fixed interest payments. The economical ramifications of these huge financial costs are that it may affect Debenham’s financial position .The following graph depicts how Debenham’s financial risk has been responding to changes in Leverage (gearing).

Level of

Financial Risk 6

2 4 6 8

Leverage/gearing

The other economical challenge that has faced Debenhams is that products from rival companies have also flooded the market, being cheap and readily available. They are a formidable competition to Debenhams.

THE SOCIAL ENVIRONMENT

One of the greatest social challenges of Debenhams is change of tastes and fashions.

Many are times when sales show a declining trend as a result of consumers shifting to other products.

Before marketing and selling their products, Debenhams must consider factors like customs and believes of a people.

TECHNOLOGICAL ENVIRONMENT

With the advent of computerization, many of Debenham’s plant machinery have been rendered obsolete because they are analogue as opposed to digital. There is a need to buy new computerized systems that will increase efficiency in production. However, Debenhams has embarked in a rapid computerization program and has hired consultancies and professionals to fast track the process. Debenham is also pursuing a strategic plan of five years that factors in probable challenges and advancement and has also hired the services of a consultancy firm.

By integrating the e- business system and other advertisement modes in the electronic media like blackberrie, T.V and other electronic media, there has been an increase in orders placed by potential consumers. This has seen the sales turnover rising from £24bn in the year ended 31st December 2005 to £28bn for the period ended 31st December 2006.

THE INTERNAL ENVIRONMENT

In order to compete successfully, Debenhams has embraced a research and development framework. The aim of this plan is to study consumer needs and trends and also innovations in production and design. Their research findings on consumer behavior is as below:

Dema

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Honest and Ethical Business Practices

2011-12-01T21:54:00.000-08:00

Online marketers, how honest and ethical are you really? Do you make false claims in your advertising, such as make $37 000 in your first month. Just because one person in your business did, and he was probably the one who started the business, it doesn’t mean that we will all have the same success. Any advert that I read that goes along the lines of ‘Make $10 000 in your first month’ or ‘I made 50K last month,’ I know in my mind that this just can’t be true. The people that normally sign up for these types of options are normally setting themselves up for disappointment.

If you advertise like this, you will get a lot of dreamers joining your down line, and none of them will be willing to put in the time and commitment that it takes to get a good business opportunity off the ground. You will then wonder why a lot of your down line has given up after only a month or two. It is because they saw your advert, believed you, signed up and then were highly disillusioned when they found that they couldn’t produce the same results.

Firstly, make sure that you are representing a truly honest home based business, which support all ethical and honest business practices.

Honesty in your advertising and marketing is very important. When you put something out there, ask yourself three questions.

Is this advertisement true, real and within my moral standards?

Are there any claims I have made that I am not sure are true?

Would I be proud to show my Grandmother this advert?

When you advertise, be yourself. Be true and realistic and remove the liabilities associated with false advertising. Your readers must be able to identify with you and relate to you. Make sure that what you put out there adds value to society and credits to your profile.

Most people out there don’t want to make more money for money itself, but for other reasons. Most people want something like an enjoyable job, a more extravagant lifestyle, or even to travel more. So you see there are hundreds of angles to advertise from.

When looking at joining an online business, ask yourself what your clients really want? Any good ethical online business should have all the tools at the disposal of its employees for training and self development, so that at the end of the day if that person for any reason decides to leave the organization; they always leave better off than when they started and having gained something of value that they can use for their future success.   An online business should act as an incubator for entrepreneurs. If a person is willing to learn new skills, step outside of his or her comfort zone and of course willing to do the work, they must be able to succeed.

Does the online company you work for offer you all of this?

http://www.{URL}/10919166/FREE
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Internship At Imation Korea

2011-12-01T21:43:00.000-08:00

Introduction

Internships are a necessary experience for any university or college student in order to apply their theoretical knowledge practically. The company chosen for internship was Imation Korea. This is one of the most successful data-storage-device companies in the Korea specifically and in the world generally. In the year 2007, the company recorded total revenue of about one point six billion dollars. It has over two thousand employees in over one hundred countries all over the world.

Description of the organization

Industry

The Company under consideration deals with the manufacture of hardware devices with removable storage. It therefore falls in the computer equipment and peripherals industry. However, manufacturing is not the only thing that the company deals with. It also handles product development, product sourcing, distribution and marketing of these storage products and devices. (Imation, 2008)

There are plenty of data storage manufacturers in the industry today. However, Imation tries its best to stay ahead of the competition through investment and dedication of its resources to innovation and development of its products. For example, one of the most recognized names in the CDs retail sector is Imation. This is because their CDs are well known for their high storage capacity and durability. They are also less susceptible to spoilage through dust or scratches. These qualities are continuously being improved by the company’s product development team.

The Company is also well know, it has established a strong brand image. This is the reason why most of its consumers stick to their name because they are loyal to the company. The Company’s name is unique and gives new purchasers an idea about what the company is selling.

Size

The Company is located in numerous states all over the world. The internship was done in Korea but its products are sold internationally. This is quite an advantage because the organization can appeal to numerous market segments. It is not just restricted to one locality that may be inhibited by certain social and economic factors. By having such a large size, the company can compensate for the inadequacies in one region by concentrating their sales in another location.

Source; Indeed (2008): Imation company information; retrieved from{URL}w.{URL} accessed on 9th April

Shown above is a depiction of the company’s market share in different parts of the world. It has substantial influences in The United States because its headquarters are located there. Korea is also quite influential. The reason why most of the products are taken up Kenya is because there is less competition in that market. The US and UK have very many players in the data storage industry and this has affected the Company’s performance there.

Products

The various products manufacture by the company fall under different brands. These include MOBI 3000 Solid State Drives, PRO 7000 Solid State Drives, RDX CDs, RDX DVDs etc. In general, most of the products prepared by the Company fall under the following categories; Flash disks, DVDs, CDs, tape drives, floppy disks, Solid State Drives. These are media sources that have the capacity to store data. The data can be in any form be it a movie, music whether in MP3 format or otherwise, figures and charts, word documents and many other forms. (Imation, 2008)

Organizational culture

Imation Korea is a company that has a strong corporate culture. This is because all members of the various departments work hand in hand to ensure that the company achieves its objectives. The finance department coordinates with the production and innovation team. The Human resource sector also collaborates with al other branches to improve output. The marketing team is always doing surveys of what customers are looking for in their data storage products. It gives these suggestions to the product development team which then incorporates the into their work processes. Such high levels of cooperation have been the major cause of the introduction of Solid State Drives to the market.

History

The Company was started in the 90s when the technology bubble was growing. The company realized that there was a need to replace tapes as the most common form of data storage. Initially, it was known for the manufacture of temporary storage devices like floppy drives. With time, the company expanded to include more permanent data storage devices such as flash disks, CDs and DVDs. The latter markets grew because most people started discovering that they could save a lot of time and money by retrieving information from the internet and saving it into a device with removable storage. Many people started copying online articles, newspapers, movies, books and songs through these devices. Consequently, their market expanded and they now have a numerous segments to correspond to
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7 Reasons Why Blogger Is Better Than Wordpress

2011-12-01T21:32:00.000-08:00

New blog writers everywhere are faced with a serious dilemma when they first reach the Internet and must decide which blogging platform is best for their new website. There are actually dozens of options on the market, ranging from the basic blog settings of the social networks to the self-hosted open sources software solutions.

However, for most new bloggers and those who don’t want to pay for their blog, the choice boils down to one of two websites: Blogger and Wordpress. These two services have become synonymous in recent years with the blogging phenomenon, making up a massive percentage of the Internet’s most popular blogs. For that reason, there has been a bit of discussion over which service is better.

Provided here is a solid answer to that question once and for all, 7 reasons why Blogger is in fact better than Wordpress. These comparisons relate to the free accounts available from both Blogger and Wordpress.

Integrated Login with Your Google Account
With the ability to easily connect all of your Google accounts, this is a big plus for Blogger. Many of the most useful features for a website are offered by Google, including AdSense, AdWords, and Webmaster tools for Google indexing. Instead of adding code into your templates, something that can quickly become confusing and result in broken websites, Blogger allows you to simply click a button and integrate AdSense or banners into your site.

This allows you to use the same login information for all Google services and that sets Blogger a few steps ahead. Wordpress is an open sources solution, meaning that all extra services must be manually integrated into your blog after you have signed up for your account.

Backed up by Google Along the same lines, Blogger has the backing of the largest and most powerful Internet Company in the world. For some this might seem like a negative, but it means the most money and development time can be placed into creating new features for Blogger that Wordpress may need to wait for. Historically, features such as widgets, add-ons, and templates have been enhanced first by Blogger. Wordpress is usually a step or two behind the curve. For the best features as they are developed, Blogger is the winner.

Change Visual Appearance and Code of Templates
Blogger’s options for making changes to the visual composition of your blog are numerous and easy to use, something that Wordpress has had problems maintaining in the past. In Blogger, there are a number of pre-built templates as well as thousands more available from any number of websites. Simply copy and paste them into your blog’s template page and you have a new look. Additionally, the style sheets and HTML code for your template (if you are willing to do so) can easily be changed and enhanced to suit your specific needs.

Indexing Time
Whether it is because of the link with Google or because of the sheer volume of Blogger blogs, your posts will be indexed in the Search Engines much quicker with Blogger. Usually within a few hours of posting your newest page will appear, allowing you to receive the most traffic as quickly as possible. This is especially important as most blogs strive to talk about the newest and most relevant news as it breaks. If that news does not index for two days, it will already be old when people start to read your posts.

Ease of Use
Blogger is truly a plug and play design for a new blog owner. Signing up takes seconds, allowing users to use their Google login and asking only for a few basic pieces of information such as blog title and description. From there, blog posts can be typed up and entered with two or three clicks and are automatically indexed. For newcomers to the blogosphere especially, Blogger is the best choice when it comes to ease of use.

Integration of Multiple Accounts
Blogger makes it easy to view all of your blogs via a dashboard feature that links directly to your Google login. When you login, all of your blogs will display, with one-click options to post, edit, or alter posts. The number of blogs and accounts available is nearly endless and makes blogging on multiple topics easier than ever.

Massive Blogging Network
Because Blogger is the first stop for many new bloggers, it is also among the largest blogging networks in the world. The millions of blogs already created in Blogger are helpful to the new member as well because of how Google has integrated their search features into the site. Not only can visitors search Blogger blogs via the search bar at the top of the page, they can click “random” or “next blog” to
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Ulysse Nardin Watch, the Classic of the Elegant

2011-12-01T21:21:00.000-08:00

Ulysse Nardin Watch, the classic of the elegant attibutes its conventional reputation for its unique design, graceful style,advanced technology,excellent craft, super quality and multifunction.

Ulysse Nardin,founder of Ulysse Nardian Watch established his company in 1846, who at that time was recognized for his mechanical marine chronometers, and for varied chronometers in 1860.

All through the popularization course of Swiss marine chronometers, Ulysse Nardin played a critical role.    Swiss Neuchatel Observatory has presented 4,500 Marine Observatory Certificates through the past years, among which 4,323 were to Ulysse Nardin, up to a high percentage of 95%.

Between the years 1846 and 1983, Ulysse Nardin has won 6,700 awards, of which 1,069 gold medals, and been the appointed navy equipments for more than 50 countries, and been th erepresentative of Ulysse Nardin’s glorious history.     Marine Watch is the key for Ulysse Nardin successfuly to the international stage. Since the first Marine Obvertory Watches,President Rolf Schnyder has fused the former Marine Watches’ harmonious rectilinear pattern with dial design.

Under the leadership of genius watchmaking master Dr.Ludwig Ocechslin,Observotory Trilogy, Genghis Khan, Freak and Sonata are crystal of super innitiative and top techniques, and they are constantly presented with international awards, because their support are not flashy advertisements or marketing, but strong tenique and flexible initiative.      With the establishment of a new watch factory in Le Chaux-de-Fonds, Ulysse Nardin demonstrated its determination and strength to invent a new watchmaking era, for new factory is its development milestone and a completely new start.     Ulysse Nardin disruptedly sets itself new missions to bring with endless innovation and enjoyment to the world.
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What is Field Marketing?

2011-12-01T21:10:00.000-08:00

Field Marketing is the use of highly skilled and trained field marketing professionals to conduct brand-building strategic (long-term) or tactical (short-term) marketing exercises on behalf of clients. Field Marketing Staff are employed by a field marketing company, which in turn is contracted by the client to complete marketing activities. Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales. The range of Field Marketing services a field marketing agency should offer includes:

Auditing

Sampling/Demonstrating

Merchandising

Sales

Roadshows / Events / Experiential Marketing

Mystery Shopping

Data & IT

Support Services

Benefits of Field Marketing

Face to face contact with the targeted customer is arguably the most effective way to reach them and outsourcing different aspects of field marketing can save companies millions of pounds. Field Marketing companies are able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor’s campaign or increasing market distribution. Extensive knowledge of different industries as well as an efficient and multi-skilled task force makes these specialist companies ideal for ongoing nationwide promotions as well as one-off campaigns in small towns. Field Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client’s market. Each campaign is individually designed to meet the client’s objectives, so the reality is that any campaign might well involve two or more of the core disciplines. Thus FM works hard to maximise the client’s budgets and give as much pay back as possible.
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Rado Watch Guides our Business of Sucess

2011-12-01T20:59:00.000-08:00

In 1957, Swiss SCHLUP Company,formerly a professional watch core supplier, first launched its watch products with RADO as its brand.

Five years later, RADO Watch unveiled the first wearable watch——DIASTAR, who instantly conquerred the market with its elliptic shape design and its innovative high-tech metal materials.

From then on, RADO began its success path by means of integrating special materials and graceful designs.     All its accomplishments originate from Mr. MARC LEDERRY’‘s innovation,chief of the designers.

Last 60s’ fashions were gold and steel watches,though they were beautiful when new, trace of wearing would show several days later, and the watches then would need polishing.     Mr. MARC LEDERRY noticed that the hard metal compound with tungsten and titanium and carbide (at that time used in toolmaking and high-tech fieds), has very high wear resistance, so he advised applying this high-tech hard metal in watch manufature.And his suggestion was supported by RADO Watch’s President PAUL LUTHI, under which the first wearable watch was born.

This is the legend of RADO Watch DIASTAR, and to date, RADO is still the most popular among watch collections.      After ten years’ research and development, RADO invented more and more wearable materials and applied them to watchmaking business. It never stopped challenging itself to a higher level, and it continuously made accomplishments, from high-tech hard metal to high-tech ceramic, from sapphire crystal to high-tech lanthanum metal and further to high-tech diamond whose hardness is up to 10,000 Wels.      Hidden by the new materials is the capacious room for imagination, the emotional action, and the super technology, and brought by the new materials are the watches that are still beautiful and new-looking after a time of use.

Now wearable RADO is a conventional image.       The unique and eternal design is RADO Watch’s another pursuit, which is clearlly individuallized, smoothly lined and with strong spirit of modernization and innovation.      When asked the pursuit of RADO Watch in design,the Global President Mr. ROLAND STREULE is ready to say, ” What we pursuit is not the fashion that lasts for a year or so, that is too short a time.What we bring to the world is an eternal and classical beauty,living up to the test of time, just as our materials in watch.”

In fact, the design of RADO Watch always seek to exceeds the limit of time and space, to invent classical and perfect styles. The achievement that RADO Watch is uniquly designed and comfortable to wear is obtained together by designers, material experts and watchmaking engineers.        RADO Watch has its own design centre and has close relation with manny free designers.Among the countless manuscripts and designs, only few perfect ones can be put into production after series of selections and improvements

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Brand Marketing Online: The Top 5 Secrets to Building Brand Visibility and Positively Enhancing Your Online Brand

2011-12-01T20:48:00.000-08:00

What is Brand Marketing Online?

Brand marketing online is probably one of the most important methods of enhancing the success and reputation of your business. Whether you like it or not, everything that you do online will either help or hurt your Online Brand.

But what is your Online Brand anyways and how do you go about building brand visibility?

Your “brand” is the identity or personality of your business and “brand marketing online” is anything and everything you do online to promote and reinforce the reputation of your business. Your brand should help define your business, what it stands for and what your customers will think of when they think of your business.

So how can you be sure that you create a Brand that positively reflects the way you want your business to be seen online? What are some of the top secrets to building an authentic and lasting brand online?

As online entrepreneurs, my husband and I have had the privilege of learning and teaching Brand Marketing Online and Business Development for a few years now. From our experience, we have learned that there are some specific strategies you can use for building brand visibility and reinforcing an authentic brand for your business online. Here are some of the most important things that you should know:

Brand Marketing Online- The Top 5 Secrets to Building an Authentic and Lasting Brand Online:

1. Be Real! Be Yourself! First of all, when you set out to start defining and creating your online brand, you need to be sure that what you are doing is authentic and real. Be yourself! Don’t try to copy someone else or be someone that you’re not. It will be too difficult and stressful for you if you are continually trying to force your business to fit into a mold that isn’t natural to what you stand for and what you believe in. With brand marketing online, you really need to make a conscientious effort to stay true to what is important to you so that your business, products and services will reflect a feeling of authenticity and integrity that will help your customers to like and trust you.

2. “Bloom Where You’re Planted!” So, yeah, that’s a cute saying, but what does that actually mean when it comes to online branding? It means that you really need to know and define your target market and then find out how you can fit in.  You need to really research and understand the audience that you want to reach and how you can help them.

Whether you will be selling real estate, mortgage loans, or children’s clothing, if you really want to be effective with your brand marketing online, you need to have an excellent grasp on your target audience and what is important to them. What are they looking for in a product or service and how can you fit in and meet those needs?

What is your USP, or Unique Selling Proposition? What makes your business unique in the market place and why should a customer choose You over the competition? These are all things you need to consider as you define your brand and company identity! Know your strengths and what sets you and your company apart so that you can really emphasize your benefits and USPs to your customers!

Remember that strong and defined online branding helps to create a lasting impression for the customer as well as a better reputation for the company.

Some company’s that have really excelled at this are:

McDonald’s—known for fast service and consistent food choices.

NetFlix—known for speed, convenience, good service and low cost.

and the Ritz-Carlton Hotels—which are known for beautiful design, excellent customer service and just high quality luxury in general!

3. Make Your Presence Known!: The next secret to building an authentic and lasting online brand is to set up your online presence by claiming a Company Name and then domain name for your website and/or blog. Check for availability through a site such as GoDaddy or 1&1. As soon as you find a great name and domain that you love, buy the URL as soon as possible so that no one else can take it! Your company name and website will be a big part of your brand so this will be one of the first things for you to do!

4. Use Social Media and Online Marketing to Your Advantage! So once you have a domain and a website or blog set up and ready to promote, it’s time to start attracting clients and helping them to find you online by utilizing social media and internet tools for building brand visibility. Be sure you have at least a Facebook Fan Page and a Twitter account so that you can communicate with your customers and help showcase who you are and what you have to offer! Both of these social ne
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Employer Branding â Building a Sustainable Workforce

2011-12-01T20:37:00.000-08:00

Over the last five years, the concept of Employer Branding has gained traction as a necessary requirement for the attraction, engagement and retention of talented employees. Although the current environment is overshadowed by the realities of the global downtown, public and private organisations must look beyond this to address longer term issues that will affect the sustainability of their workforce in the future.

With an aging population exiting the workforce and taking with it a breadth of skills and years of experience, a skills shortage is an inevitable reality. In addition, less people are also entering the workforce than those retiring which is compounding this future talent issue.

A common trap for many organisations, public or private, is to associate employer branding with recruitment marketing. This is only part of the process for building a competitive and sustainable employer brand. The primary issue is that many organisations fail to link their external employer brand communication messages with their internal employment experience, rendering their employer brand ‘inauthentic’.

So what is an employer brand?

An employer brand is a collection of ideas and beliefs that influence the way current and potential employees view an organisation and the employment experience that the organisation is offering. In its true sense, employer branding is about the packaging of the functional, economic and psychological benefits provided by employment with an organisation. How these benefits are packaged and the reality of the ‘employment experience’ then determines the organisation’s employer branding positioning and competitive advantage.

What are the benefits of employer branding?

For most organisations the key benefits of employer branding are:

Lower overhead costs – increased candidate attraction and lower recruitment costs – reduced turnover and replacement costs – reduced absenteeism or sick leave

Improved employee engagement and commitment – engaged employees that are more productive – employees that are strong advocates for the organisation – higher return on talent investment

Improved customer and stakeholder satisfaction

Improved internal communication and synchronicity between Human Resources, Marketing and Internal Communications.

In today’s business climate, employer branding is no longer a short term project initiated by HR to aid attraction and recruitment; it is now a way of life for successful organisations.

The basics of employer branding theory

The role of employer branding is to provide a coherent framework and focus the priorities of an organisation’s people strategy.

A key component of employer branding is the development of an Employee Value Proposition (EVP) that communicates the central value message conveyed by the brand. The brand process builds an identifiable, unique employer identity and a value concept of the organisation that differentiates it from competitors. A strong employer brand is employment specific but reflects the essence of the organisation’s brand. It is a powerful tool for attracting, engaging and retaining the right ‘talent’ necessary for building a sustainable organisation.

Successful employer brands

Companies like Google, Southwest Airlines, Microsoft, SEEK and Woolworths invest considerably in their employer brands and reap the benefits. What separates these organisations is their ability to deliver on stated promises by aligning internal ‘touchpoints’ with their brand.

For example, Southwest Airlines’ brand promise ‘symbol of freedom’ is fully internalised. At the core of their EVP is the theme ‘freedom begins with me’ which is underpinned by two key behaviours - empowerment and accountability. The organisation takes a whole systems approach to communicating its EVP ranging from people processes and organisational systems, to performance management and rewards. As a result, Southwest Airlines is one of the world’s top performing airlines and is continually voted as one of the best companies to work for in the US.

Even the public sector has some outstanding examples - the Australian Institute of Health and Welfare won the 2008 “Best Companies to work for” award through creating a positive brand experience for their employees. See how they have brought this to life in their video “Life at the AIHW“.

The employer brand acid test

Gauge the health of your employer brand by answering these quick questions:

Are you aware of the main factors driving employee engagement and commitment in your organisation?

Have you clearly defined your unique ‘employment experience’ – the value propositio
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Developing A Private Label Brand

2011-12-01T20:26:00.000-08:00

Introduction

Private label brands are quickly becoming a force to reckon with in the business environment. Statistics indicate that close to eighty three percent of consumers have purchased store label products. Private labels have grown substantially and their rate of growth is not even comparable to the national brands. Shoppers are now turning to private labels because the country’s economy has pushed them there. The essay shall examine the introduction of a new line of product labels tailored to meet competition from branded goods. (Granato, 2008)

Why this category was chosen for creation of the private label

The category chosen for the private label is the frozen food category. However, it is not just the frozen foods in general, but low calorie frozen foods. There are a number of stores that offer private labels for frozen foods, nonetheless, none of them offer private labels on low fat foods. This is an item that has the potential to change performance within the store because statistics indicate that frozen food private labels generally yield good results. For instance, in the year 2007, supermarkets and other chain stores recorded a whooping three point seven billion in revenue as a result of frozen food sales. This was an increase from the previous year’s results thus indicating that similar results may be recorded this year. If the store under consideration taps into this market, then chances are that they will receive a positive response from the overall market.

Americans are continuously becoming health conscious. Most of them have become very selective about the kind of products they consume. Therefore, making low-calorie items a priority in the store is likely to yield results because it will be solving a specific need in the market; the need to minimize weight gain.

Ways in which the private label product could create greater value for customers than competing manufacturer’s brand

Offering private labels for low calorie frozen foods will create value for customers than manufacturer’s brand because the product line will be custom made for this very purpose. Unlike other manufacturers who simply market frozen food as tasty buys, this product line will be emphasizing the issue of healthy living. Competing manufacturer’s brands mostly consider frozen foods as fattening items and most of them have not bothered marketing this product as a healthy one. (Boyle, 2007)

The product line will offer more value to the consumer because they will be cheaper than other frozen foods in the market. This will be possible because the store will be dealing directly with manufacturers thus eliminating intermediaries. The extra costs that come out of dealing with these extra parties can be eliminated and thus lowering the costs that clients have to meet.

The quality of the products will also be the reason that makes the private labels stand out from what other branded products offer. First of all, the products will be such that they are easy to cook. Despite the fact that this is a common quality among most other branded frozen foods, this particular products will be unique in that convenience will not compromise on quality. The products will have unique flavors and ingredients to make them exceptional. For instance, most of the prior ingredients will be natural products especially the spices, instead of using dry herbs and spices, the products will be made of fresh and healthy spices with minimum amounts of preservative.

Additionally, the product is quite compatible with what the store offers. The store will be offering a good will message to the community. They will be portraying the fact their healthy products will enrich the lives of the consumer. This will improve the image of the store and will enhance client loyalty.

Development of the name and why the name was chosen

The product will be called ‘Livina’. Livina is derived from the word living. This name will be promoting the issue of healthy living. It is designed to capture health enthusiasts and people who enjoy life. The product name is also a depiction of the product function. It will be indicating to particular clients that they stand to live healthy lives through those products. Healthy living will be captured in the product through the low calorific content. Additionally the quality of the product (the nature of its ingredients) will promote healthy living by incorporating fresh and holistic ingredients. (Granato, 2008)

Additionally, the product name is also simple; it does not entail the use of some foreign names that may not relate to the store’s major clientele. Most product names fail to appeal to the masses because they are too complicated or are derived from other languages. This name only has three vowels in order to make it easy to pronounce even for young children who are just learning how to speak. Furthermo
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Packagingâ¦ Real Brand Value!

2011-12-01T20:15:00.000-08:00

Marketplace competition is stiff!

So how can we get customers to purchase our products?

Great packaging!

Nothing gets a customers attention like an outstanding package design.

At the point of purchase, packaging is the direct link with the consumer.

Packaging appeals to you customers sense of style and desires to help them make a decision.

Marketing and advertising play their roles, but neither is as close to your product when the decision to purchase (shopping experience) is made at store level. Packaging, draws in the consumer and changes their view of our brand, to make that purchase.

So we need to think about our packaging and the choices we make when we package our product. If the packaging is not drawing attention nobody’s buying our product!

Great packaging design supports the brand and in many cases creates the brand. Weather your packaging is for the consumer retail or business to business it will reflect a brand. Know your market well and you will have good penetration. Also a good design will continue to work for years to come, building loyalty along the way. So know your customers well!

Everything from no name brands to high profile brands are intentionally packaged to fit a specific marketplace. They are branded and then designed to fit that branding.

So if yellow is your favorite colour and you think that it’ll make a great statement, you better think about what message your product will be sending and to whom?

Proper branding and packaging will catch your consumers eye, see your profits soar, and build brand loyalty.

Packaging job is to …sell your product! …Sell your brand!

In today’s market place especially with consumers cutting back on spending, don’t discount the importance of a cohesive packaging marketing strategy. Don’t think as packaging as an after thought (something to put your product in). Include your packaging in parallel with your product development. This way you can have real brand cohesiveness from packaging to product.

You need to get the customers attention…people shop by looking for solutions to their problems whether it’s a cleaning product or a cosmetic. They will make their purchase decisions in 2.6 seconds. Great packaging can help your customers make that decision in your favor!

The large consumer brands are continually trying to find out more information about the Shopping experience, how people shop, how they decide to purchase, and why specific products or brands. They then implement a strategy and design packaging that delivers the perfect experience; one emotionally connected to your target consumer!

So here are a few points to consider when packaging your product

What’s your market?

Who is the competition?

What is your unique selling proposition?

Price points?

I suggest hiring a packaging design professional to get the process right…!

Don’t skimp when it comes to packaging, you’ve taken the time to develop your product be sure to spend time and develop your packaging. Remember, your packaging is what’s on the shelf in the store. If it’s not developed properly people will pass it by, and so will your profits. If you don’t think that packaging your product is important think again.

To capture your unfair market share, an intelligent packaging strategy should form the central component in a company’s marketing strategy.

Apple understands the connection between people and packaging.

“Apple has an understanding others don’t, that there’s an interface between

people and the packages that happens before you even reach the

product,”...“What kind of experience do you want your customers to have with the package?”

Laura Blix - Assistant Professor

Michigan State University

School of Packaging

That’s real packaging power!
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Packaging Design

2011-12-01T20:04:00.000-08:00

We have come a long way since wooden barrels and woven bags were used as packaging for products. Globally the packaging industry is worth over $400 billion, with companies actively investing their resources into new product development and packaging design innovation to drive growth within their industry and increase their market share.

Packaging often offers one of the last opportunities to influence the purchasing decisions of consumers in a store setting, therefore on a basic level, the better the packaging, the greater the chance that consumers will buy your product.

Effective packaging should:

* Generate visibility and consideration for your product (above others) at retail outlets;

* Help shoppers to select the right product/variety/brand easily;

* Communicate key product information, product benefits and directions for use;

* Generate purchase (and interest in future purchases);

* Generate an emotional appeal to the client, so they search out your brand, and become loyal to the brand.

Glazer+Kalayjian has almost 30 years of experience serving the packaging, marketing and branding design needs of clients globally, through an array of services that support and simplify the design, creation and execution of consumer brands worldwide. We are adept at creatively developing and executing a wide range of end-to-end solutions, whether it is for a new product launch or a re-packaging exercise, that will work in harmony with the brand, and create synergy with your brand strategy.

Services available to our clients include:

Design Research and Trend Watching:

Glazer+Kalayjian frequently meets with partners from around the world to discuss, trends, forecasts, and compare learning and business solutions. Clients benefit from the wealth of shared knowledge from different countries and cultures around the world. We can watch trends developing and emerging in different markets around the globe, and evaluate them on a local and international level, long before deciding whether to implement them in local and/or global markets.

Strategy:

At Glazer+Kalayjian, we think your brand name should not only create new logos, but also new markets. Using our organization, creative thinking, customer research and our R&D initiatives we want to steer your company ahead of the pack. As a result, every Glazer+Kalayjian project begins by stimulating discussions between your client, the market place, the distributor, and the consumer.

Idea Generation:

The best strategic packaging design solutions begin with a brainstorming or mind mapping session. Starting with a competitive analysis, background research, the client’s objectives and positioning strategy, we begin uncovering innovative solutions that solve any merchandising and point-of-sale issues and build brand equity.
Packaging Design and 3D Modeling:

Our packaging and modeling teams offer implementation and art preparation using state of the art digital technology.

Digital Keyline:

In the creation of a keyline, the art file speaks the details for each individual job. The ultimate goal is to attain design standards and colors specific to each brand.

Production Art:

Creating production art from design files requires the adjustment of files to match the desired printed outcome. During this process, we work with rounds of color exploration and design adjustments.

Photo Composition and Retouching:

We can digitally alter any image, including matching preexisting images or colors, or creating a new image from several separate images (composition).

Implementation and Roll-Out:

Often, we are charged with implementing a brand design strategy across many SKU’s. We are able to implement art across a line of products under the same brand architecture while holding true to the visual brand design specifications across different types of packaging.

File Preparation for Print:

We can prepare files for a large print runs, and ready master files for final separation and print. The final electroni
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Top Brand in 10 Steps

2011-12-01T19:53:00.000-08:00

CEO’s involvement in Brand Strategy

CEO of the company should lead the brand strategy and must be passionate about the brand. He should buy the idea of branding and live it despite the daily and stressful routine with many duties at the same time. There should be continuous development and integration of the new strategies for which CEO must be backed by a strong board management team of senior contributors.

Customize your Branding Model

You can not use “one size – fit all” rule to your branding model. Brand success lies in its authenticity and uniqueness. You can research other similar brands from the same industry and tailor them to meet your needs and requirements.

Involve Stakeholders as well as Customers

A fair amount of marketing budget can be saved by obtaining valuable information for the brand strategy from your customers, employees and stakeholders. They are easily accessible and probably the best source of information to get a picture of current business landscape including the current brand image and brand positioning.

Advance the Corporate Vision

Internal efforts play a key role in making a corporate branding strategy successful. Corporate vision should be advanced throughout the company. Management should involve, educate and align everyone around the corporate objectives, values and future pathway.

Use Technology as a Tool

Technology helps spread the word in a fast and more effective way. Every corporate working environment must have a well designed and fully updated intranet. The company must have a website to make all information available to customers and clients round the clock. The looks of the website should reflect the professionalism of the company. A company website should be as comprehensive as possible with wealth of information about the brand.
Involve People in your Brand

Every person connected to the company interacts with significant number of people totally disconnected to the corporation. They serve as company’s most important brand ambassadors. The word of mouth is extremely valuable and has a great impact on the overall corporate image. The most effective way to turn employees into brand ambassadors is to train everyone adequately in the corporate brand strategy (vision, values and personality etc.) and making sure they fully understand and believe what exactly the corporation aims at being in the minds of its customers and stakeholders.

Offer what is Promised

The corporate brand is the face of the business strategy and basically it promises what all stakeholders should expect from the corporation. Every customer should be handled with outstanding care according to internal specifications and outside expectations.

Communicate to Audience

Bring the corporate brand to life through a range of well-planned, well-executed marketing activities, and make sure the overall messages are consistent, clear and relevant to the target audiences. Make sure the various messages are concise and easy to comprehend. Do not try to communicate every single point from the corporate branding strategy. Instead, a selective approach will make much more impact using the same resources.

Analyze the Brand Performance

Analyze the value that brand provides and how instrumental it is the brand in securing competitiveness? These are some of the questions that need to be answered and that the CEO should automatically seek as part of a commitment to run the strategy successfully. The brand equity consists of various individually tailor-made key performance indicators (including the financial brand value) and needs to be tracked regularly. A brand score card can help facilitating an overview of the brand equity and the progression as the strategy is implemented.

Evaluate and Evolve

The business landscape is changing almost every day in every industry. Hence the corporation needs to evaluate and possibly adjust the corporate branding strategy on a regular basis. Obviously, a corporate brand should stay relevant, differentiated and consistent throughout time, so it is a crucial balance. The basic parts of the corporate branding strategy like vision, identity, personality and values are not to be changed often as they are the fundamental components. Instead changes should be small and involve the thousands of daily actions and interpersonal behaviors, which the corporation employs as part of the brand marketing efforts. But make
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Fm Radio and Csr

2011-12-01T19:42:00.000-08:00

Abstract:

With a penetration of really 99% in India today radio has been entertaining and informing listeners for decades. There is no doubt about the radio having great socio-cultured impact and various FM players have embarked on corporate social responsibility drives from time to time. Though India is the fastest growing economics, socio-economic problems like poverty, illiteracy lack of health care etc.are still ubiquitous and government has limited resources to tackle these challenges. CSR is not a new concept in India Corporate like the Tata Group, the Aditya Birla Group and India Oil Corporation to aim a few, have been involved in serving the community everscine their inception. Many other organizations have been doing their part for the society through donation and charity events.

Introduction

CSR is a growing concept around the world. It frequently indistinguishable from similar concepts such as corporate sustainable development, corporate responsibility and corporate citizenship.

CSR has no consensus definition. Many people believe it to be the private sectors way of integrating the economic, social and environmental imperative of their activities. From this view point, CSR closely resemble the concept of sustainable dent and the so called triple bottom line.

The term was invented by John Elkengton in his 19988 book, Cannibals foms: the triple bottom line of 21st century business. It represents the net profits from economic, environmental and social activities of the public corporation during the reporting period.

CSR and Ethical Behavior:

CSR define as the ethical behavior of a company towards the society manifests itself in the form of such programs initiated by profit oriented oragnisation.CSR has become increasingly prominent in the Indian corporate Scenario ,because organizations have realized that besides their business, it is also vital to build trustworthy and sustainable relationships with the community at large.

CSR in India:

Though India is the fastest growing economics, socio-economic problems like poverty, illiteracy lack of health care etc.are still ubiquitous and government has limited resources to tackle these challenges. This scenario has opened up several areas for business to contribute forwards social dent.

CSR is not a new concept in India Corporate like the Tata Group, the Aditya Birla Group and India Oil Corporation to aim a few, have been involved in serving the community everscine their inception. Many other organizations have been doing their part for the society through donation and charity events.

CSR Today:

Today CSR in India has gone beyond merely Charity and donations and is approached in a more organized fashion. It has become an integral part of the corporate strategy. Companies have CSR teams that devise specific policies, stratgey and goals for their CSR Programme and set aside budgets to support them.

The Green paper by the commission of the European Communities identifies two main dimensions of CSR, an Internal dimension relating to practices internal to the company and external dimension involving the external stake holders.Extenal Dimension include local Community,Business Partner.Internal dimension include Employee empowerment,Better Information flow,Balance between Work & Life.

CSR & FM RADIO :

With a penetration of really 99% in India today radio has been entertaining and informing listeners for decades. There is no doubt about the radio having great socio-cultured impact and various FM players have embarked on corporate social responsibility drives from time to time.

Some recent activities undertaken by different FM players both national and region include. Tomato FM had come up with cleanliness drive, disaster prevention an management and even observed a road safety week.FM partnered with UNFDA for the laadli Media Awards and held numerous completions on world environment Day.

Radio Chocolate has a programme called “Meri Awazsuno” , Re FM has the Bajaao for a Cause” are the programme where it try to make the people aware about social activities and responsibility as well as participating in the programme for a social cause.

WHY DO FM PLAYERS ENGAGE IN CSR?

1. Medium closely connects with Society.
2. Active Behavior Change in young mass.
3. Greater Interaction with the listener.
4. Building Customer Loyalty based on distinctive ethical values.
5. Buildi
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Organic Naming -- Creating Company And Product Names With Deep Roots

2011-12-01T19:31:00.000-08:00

When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that not only fits the product (it lights up when in use) but also one that has deep meaning. Many parents can fondly recall summer nights spent chasing the elusive lights as they danced across a fresh cut lawn or meadow.

When a technology company needed a name for their new PDA a few years ago, they could have used Pocket Link (the code name for the device while it was in development). Instead they went with a much more appetizing name… The Blackberry.

When United Parcel Service wanted to instill a deeper sense of their brand identity, they simply turned to their earthy corporate color . . . “What can Brown do for you?” Verizon named their newest phone Chocolate. And the world’s leading manufacturer of construction and mining equipment shares its name with a friendly, wiggly little worm . . . Caterpillar.

What do these highly memorable names have in common? They are all richly grounded in human experience. As such they are much more anchored in our brains. They trigger the areas of sight, sound, taste and touch. These types of names then provide a much bigger palette to paint a mental picture of our products and services. They allow us to borrow on the attributes inherit in the words themselves. That’s why Apple is much more approachable, consumable and human than Compaq. And that’s why we process Amazon on a whole different level than Books-A-Million.
So what keeps companies from using these great words to evoke deeper levels of meaning and greater connection with their brand? The answer usually comes down to fear. That fear may take many forms, such as “No one else in our industry is doing that!” and “No one will understand our product if we don’t explain it in the name.” On a more practical level the fear takes the form of trademark issues. Many car companies have simply given up on great names such as Cougar and Mustang in favor of alphanumeric solutions… i.e. Q45, E Class, XR7, etc. Rather than risk a fight, they take safe, coined, emotionless words and use massive marketing dollars in an attempt to instill the very attributes that a great name can instantly provide.

The fear also takes the form of limited thinking… that all the great names are taken and gone. But creativity knows no such limits. There are always new ways to create, invent and evoke. It may take time. It may take effort. But the rewards are worth it. In the end you will have a name and a brand that truly mean something. It will be a name rich in texture and ripe with meaning. Above all, it will be human.

Is this the best and only way to name a business or product? Of course not. But it’s one naming strategy that deserves more priority and consideration in the light of so many artificial names. Do your customers crave meaning and experience in their lives? Do they want to connect at a deeper level? Then meet that need by creating names, tag lines and experiences that are great – great because they are genuine, grounded and organic. That way you’ll not only grow, you’ll thrive and prosper.
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Role of an Advertising Company in India

2011-12-01T19:20:00.000-08:00

An Advertising Company in India mainly focuses on getting the best business for its clients via aggressive promotions, targeting the masses and classes alike. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. The range of an Advertising Agency varies from all shapes and sizes right from small to medium sized agencies, large independents, and multi-national agencies, basically depending on the kind of ventures undertaken and the client reputations. The kind of advertisements that is done also varies as per the need and budget of the product or service to be marketed. It could be in the form of commercial advertisements, Internet /online promotion or classified advertisements in newspapers.

Full-service or media-advertising companies basically target the television audience by promoting the product through commercial advertisements. May be they would get in atop celebrity or a famous personality to endorse the product. Online advertising is basically done via the internet and is basically handled by Digital Interactive Marketing firms through their Search Marketing Departments. A development team creates the website of the client, the creative or designing team and then the marketing team promotes it online. Then you have people promoting their advertisements via newspapers. This is considered to be one of the most cost effective ways to promote your business, the reason being this has the largest coverage in terms of reaching out to the masses. Infact if any company is looking to promote a business effectively the suggestion would be, first get your advertisement on paper, then get the commercial advertisement going and then promote it online. The campaign is bound to be highly successful.

Like any other organization an Advertising agency works in a Team Format basis. The people who create the actual ads form the core of an advertising agency. Next comes the account management department. Account management is somewhat the sales arm of the advertising agency. They are then responsible for coordinating the creative, media, and production staff behind the campaign. Next comes in the creative services team or the production team. This department consists of those employees who are responsible for coordinating the creative, media, and production staff behind the campaign. An often forgotten, but still very important, department within an advertising agency is traffic. The traffic department regulates the flow of work in the agency. It is typically headed by a traffic manager (or system administrator). Traffic increases an agency’s efficiency and profitability through the reduction of false job starts, inappropriate job initiation, incomplete information sharing, over-and under-cost estimation, and the need for media extensions. Some of the Biggest Commercial advertising companies in India include Mudra Communication, Pressman India, Thomson Associates, Lintas, and Percept Holdings. They have the best of clients with excellent reputation attached to them.
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How Advertisers Align Advertising to Match Consumer Lifestyle

2011-12-01T19:09:00.000-08:00

Agile companies align their people and processes, both globally and locally, in a way that allows them to collaborate and respond quickly and continuously to consumers’ changing and diverse needs. Today’s multiple performance-related pressures require organizations to drive agility. With commodity price volatility up, retailers looking to manufacturers for innovation to drive category growth, and consumers becoming more demanding, organizational silos and confusion are not acceptable options.

Companies that enhance their traditional organizational structures by aligning people and process with consumer needs, selectively standardizing both non-consumer centric and customer-centric activities, and leveraging internal collaboration are able to respond quickly and effectively in this environment.

A lot of brand management research, generating fruitful concepts such as brand equity

(Aaker, 1991), brand leadership (Aaker & Joachimsthaler, 2000), brand identity (Kapferer, 2004), brand image (Gardner & Levi, 1955), and corporate reputation (Gray & Balmer, 1998), has thus been conducted to understand and explain how successful brands are to be built, managed and developed by corporations and their brand managers in a way that would give firms a competitive edge over their adversaries. Brand strategies, tactics, and other brand building activities for building not just a strong brand but a right type of brand then needs to be developed and put into action if it is to add value to the firm. All the brand management strategies, techniques and concepts though rests on a certain logic of brands, a set of axiomatic assumptions and principles that lies behind how firms ought to and seeks to build, manage and handle their brands, which all together comprise what Holt (2002) refers to as a branding paradigm.

Youth as a socially constructed category, generally referring to what is considered young and new and therefore strongly connected to the future, being culturally determined in the discursive interplay with visual, musical, and verbal symbols and signs Fornäs (1995), is often considered as a product of the development of the Western modern society (Kjeldgaard & Askegaard, 2006).

Fitting in with peers, conforming to certain social norms simultaneously as one expresses individuality, is of importance for young adults where clothing symbols such as brands may be used to symbolize the relation between the actual person and the social group he or she wants to affiliate with and be accepted, where refraining from certain symbols used and recognized by the majority actually may become a way to show individuality (Piacentini & Mailer, 2004). Younger people thus also make consumer choices based on the elimination of what is not acceptable (Auty & Elliot, 1998), which paradoxically mean young individuals then may conform to a certain subgroup, by being a non-conformant of the mainstream.

The way consumers are interacting with media is also changing as the number of digital delivery platforms grows and their use increases. The “new” consumers created by these platforms tend to look for engaging, targeted, and timely interactions rather than broad-based information. Leading manufacturers are identifying internal technology champions, aligning advertising to consumer lifestyles, and identifying new mechanisms to leverage these platforms in order to better anticipate customer sentiment (both good and bad), build brand equity, and grow their business.

The adage “change is the only constant” is especially true in business today. Globalization, rapid advances in media and technology, changes in consumer spending habits, shifts in distribution channels, and other factors force today’s business landscape into a state of constant evolution.

There have been significant changes in recent years and no longer does successful advertising focus only on product benefits, but works through values and value change according to Smila (2002). By the late 1990s multinational companies were seen to be customising their advertising to the Indian market. Product endorsement by celebrities, and associations with national passions like cricket were other strategies used. The Korean company L.G. sponsored the Indian cricket team in the Cricket World Cup in 2003 for example and Adidas, who had previously made their Indian ads in London, started making them in India in 1999, with the advertising agency RKSwamy/BBDO and using an Indian cricket star Sachin Tendulkar (Chawla, 1999). L’Oreal increased its sales dramatically by using the Miss India who became Miss World, Diana Haydan, along with its usual models (Fannin, 1999).

Sprite was launched in 1999 with advertising that spoofed advertising hype and current trends in advertising, targeting youth ‘in the process of establishing their identity
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Hiring A Branding Agency

2011-12-01T18:58:00.000-08:00

Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company.

This of course is not the case. To be a true branding agency a company must focus on one thing. Branding. Branding is not about media buys, logo designs and direct mail. It is about developing your clients brand identity and positioning in the market place. Inherently that is where advertising agencies, marketing companies and graphic design firms fall flat on their face.

A branding agency should be about long term strategic thinking concerning their clients brand. Some of the strategies and tactics a branding firm should take is branding research, brand planning, brand marketing, brand image and internet branding.

How to choose the right branding agency? First do a Google search for the phrase branding company or agency. Then start calling the top results of your Google internet search. These companies have done the things necessary to appear in the rankings or Google has put value on these firms. If it is in the top results they are most likely a good company to work with.
Now that you have narrowed your selection down to say 3-5 agencies start setting up conference calls or meetings. It is nice to hire a local company but by no means is it necessary. In the internet world we are in today dealing with someone in another state is pretty par for the course. Do not dismiss them just because they are far away.

Be prepared for your first conference call or meeting. If they sound like they are really an ad agency, marketing firm or graphic design company dismiss them immediately. You are looking for a true brand firm. You will know right away as ad agencies will push media spending, graphic design firms will push, well graphic design work and marketing firms will promote things like direct marketing.

Ask them what they do to develop a brand identity and positioning. Follow that up with questions about internal branding and how to go about setting up an internal strategy for brand development. Ask to see samples or case studies of each of these elements. A real branding agency will be able to talk intelligently about internal branding.

Branding research is another area that you may want to focus on. Marketing research and branding research are two very different things. When you conduct brand research it is more about understanding how customers and prospects feel about your product or company versus quantitative approaches that marketing companies take.

Finally go with your gut instinct. The gut usually tells the story.
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Effective Exhibition Stand Design

2011-12-01T18:47:00.000-08:00

Exhibition stand design provides one of the best marketing tools available to exhibitors who wish to communicate their product/s and/or brand to the public and business to business sector users.

With a huge choice of exhibitions to choose from, companies find themselves attending exhibitions that are not directly related to their core product or service. This can be presented at a local level or on a global platform.

An exhibitor attending their first exhibition would be offered the option of a shell scheme stand, by the organisers, which consists of a rented floor space complete with carpet, walling, facia and normally a basic lighting track and electrical socket. The exhibitor has the choice of bringing their own display units, counters etc or hire direct from the official contractors nominated by the show organiser and found in the exhibition Manuel.

Seasoned exhibitors would often employ an exhibition stand designer who is often either directly commissioned by the exhibiting company themselves or via their communications agency. Either way, the exhibition stand designer will take a design brief from the exhibiting company and design a three dimensional concept based around the brief.

The exhibition stand designer will pull on all the resources available to him/her taking inspiration from objects and images found around his/her immediate environment such as structures, colours and textures.

Often the exhibition stand designer will restrict his creativity to his/her client’s budget. This often presents a major challenge during the creative process, but can attract some very creative and unique ideas, ideas that can set the designer apart from his contemporary’s and his/her client apart from their competitors.

Often, the exhibitor will find themselves located within the exhibition hall very close to their competitors. What will make them stand out from their competitors are the exhibition stand design and the build quality.

Exhibition show organisers impose strict guidelines concerning build heights and solid runs of walling. These guidelines are enforced by the exhibition organiser so each exhibitor presents themselves on as much as a level and fair playing field as possible. It is down to the exhibition stand designer to provide to his/her client the best creative, innovative and well built exhibition stand as well as adhering to the restrictions imposed by the exhibition show organisers.

The materials and finishes chosen by the designer will often reflect the brand values and corporate identity of the exhibiting company. The stand design will also incorporate additional features like audio visual such as large format plasma screens, interactive touch screens, high impact graphics and lighting.

There exists an art in the creation of an exhibition stand. Like many of the other creative discipline’s, such as interior design, architecture, product development, the designer has to strike the right balance between form and function as well as the integration of surface finishes, colours and textures in order to provide a cohesive and attractive environment in which to court business as well as present the company in the best way possible.

An exhibition stand starts life as a pre-determined space often set out on the exhibition hall floor by chalk marks. The exhibitor will be offered various stand size option’s determined by the show organiser and illustrated by a hall floor plan. The exhibiting company may choose as much or as little space has he/she feels will accommodate their needs and normally their budget.

The exhibition stand designer will be given the overall stand dimensions by the client and thus provides the starting point for the creative process. The designer will be told of the maximum build height, normally between 4 and 6m, by the exhibition manual provided by the show organiser and often available on line. This manual is a key source of information for the exhibitor as well as the stand designer. The manual will hold everything from the build-up time’s right through to the marketing and PR information about the particular show.

The stand designer often becomes project manager and is responsible for pulling in all the various trades to ensure a smooth and successful installation. He/she will be responsible for the management of the main stand build contractor, electricians, steelworkers, A/V crews and many other specialist trades.

Many of the exhibitors will want their stands to be reusable as they may attend other shows throughout the year both in Europe and the World.

The stand designer will have to factor in this modularity in the initial design stages as this has a major impact on the overall budget. The stand would have to be flexible in order to cope with the various changes in pre-booked stand space.

The relationship be
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POLLUTION OF GODAVARI RIVER : A SOCIO-ENVIRONMENTAL STUDY

2011-12-01T18:36:00.000-08:00

I. POLLUTION OF GODAVARI RIVER WATER FROM ITS SOURCE OF GENERATION (TRIMBAKESHWAR TO NANDED) TO FIELD INPUT DUE TO HUMAN ACTIVITY:

Generally the water, from river are drawn through main canal, and distributed through branch canals, distributaries, field channels to the field. As far as Godavari river is concerned, the irrigation canals and branch canals are passing through many of the towns, villages, religious places etc. The main source of drinking water in the villages is through village drinking water tanks, fed by river water.

Modern agriculture,population and industrilization has made human needs for development more difficult. From the time past many years, the drinking water tanks are source of fresh water for drinking purpose in the villages, in preference to urban areas. Now the position has changed. They are no more fresh water in lakes, wells and other reservoirs but containing polluted water only. The water pollution even in the villages is predominantly high; some times they also have to depend on ground water or private water resources for drinking purposes. This is due to large scale water pollution   in river water.

The river is passing by the towns, villages, and religious places etc carrying fresh water. There is considerable waste i.e. industrial and some of the modern agricultural waste available on surrounding area of river allowing for possible widening of canals/drains at a later stage,For getting the sustainable use of water resource from the river.

At present all the basin of river are encroached and occupied by local people for construction of dwelling houses, bathrooms, lavatories etc. thus releasing all human waste/effluents into water of river. The river basins are the open lavatories on the village nearby. For many of the villages and towns, the main outlets of drainage and sewage water are irrigation canals only. The irrigation canals which are passing nearby the villages and towns are the dumping yards for the human and animal wastes sewage etc. In some places, the agricultural waste, medical and surgical wastes, industrial wastes are dumped into Godavari River. By the time the water reaches the tail end, it is contaminated with the full of pollutants and waste.

The thousands of questions asked now are: 1) which is the basic reason responsible for it? 2) Which are the acts and rules are made to overcome these problems? 3. How is to be controlled?

There are many peoples encroached into the government protected land and biodiversity rich area which exploiting natural resources. The water (Prevention and control of pollution) Act, 1974 authorized central government to constitute The central pollution control Board” to exercise the powers conferred on and to perform the functions assigned to the board under the Act and Section-4 of the above Act, authorized the State government, to constitute State Boards.

If the river water is to be made, free from pollution, the encroachments on the either side of the river and river basins are to be evicted. All the sewage water freely flowing into the river is to be stopped. Public awareness is to be created among the people not to throw pollutants such as garbage, sewage waste, human and animal wastes etc. into the river It is a socio-economic problem; the State government must take effective measures.

‘the Rule of absolute Liability” developed from the rule of strict liability and awarded damages to the victims from Supreme Court in M.C. Mehta Vs. Union of India in Olium Gas Leakage case (AIR 1987, SC 1086) have evolved The wrong doers are to be punished under ‘absolute liability’ for which no defence is available. The same principle must be applied in case of offenders of water pollution, who ever may be.

II. POLLUTION OF FRESH WATER DUE TO DISORDERLY DEVELOPMENT OF AQUATIC LIFE:

Seafood has created a sensation in the world trade because of its health attitudes. It is the fastest moving commodity with persistent demand and high unit value. Seafood sector is growing into a multi billion dollar industry, with strong potential for the future.

Prawns are the largest contribution to Indian fishing exports, accounting for an export share of 22 in volume, 48 in value. Prawns exports have been growing steadily from India in the recent years, mainly due to increase in production from capture as well as from culture. The export of marine products from India amounted to 3500 crores in the year 1995-96 and it stood at 6400 crores in the year 2000-01. Sea food exports alone constitute about 3.14 of the gross export earnings of our country, which is a vital to the economy of India.

In view of the good return on prawn/fish culture, many of
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Brand Advertising Review: TOMS Shoes

2011-12-01T18:25:00.000-08:00

As an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple one-for-one mission: when you buy a pair of TOMS Shoes, a pair is donated to a child in need. TOMS has won praise among politicians (Bill Clinton), businesses (AT&T), advertisers (BBDO Worldwide) and digital influencers (Digg’s founder, Kevin Rose even designed a “Digg shoe”).

This holiday season, TOMS has unveiled a brand new digital advertising campaign that speaks to their social mission and empowers audiences to make a real impact:

See it here

The TOMS campaign stands above typical brand advertising because TOMS tries to convince you to do good and help others. That’s a lot more interesting than advertising campaigns that sell a company or product.  At its core, the video spot is inspiring. The music is playful with crescendos that build-up your joy and happiness — making it emotionally powerful. Dancing with the music are small snowflakes to play on the holidays while symbolizing how each person (i.e. snowflake) working together can make a difference (snow).

Sometimes, video can make things complicated. TOMS, on the other hand, is not complicated. It’s simple, understandable and approachable. The video has two goals: 1) to explain TOMS’s social mission (one-for-one) and how they create impact (prevent foot disease) and 2) to encourage you to get involved. The spot illustrates how buying one pair of TOMS Shoes can have a chain reaction — preventing foot disease for children around the world.

In our opinion, the key ingredient is the narrator. It’s not a man or a woman. It’s a child name Ronnie. Ronnie tells you, the parent, friend or family member, how you can make an impact. Humans have a soft spot…

To read more of the TOMs brand advertsing review, go to Sparxoo, a digital marketing, branding and business development blog.
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Hermes Watch, a Fantastic Success

2011-12-01T18:14:00.000-08:00

Hermes was established by Mr.Thierry Hermes in 1837,when it was mainly a maker of saddles and harnesses.

Not until 1889 when his son Charles-Emile Hermes transferred the factory to 24 FUBAO avenue,Paris, where the first exclusive agency was set. Until today, its location is stil in the very site. After centuries management of five generations of this family, Hermes has been always faithful to its brand philosophy:traditon and innovation, under which it has been always pursuing excellent quality, extraordinary handcraft and inaugurative spirit.

With Paris as its base and watch as its most important business, Hermes steadly extends to different business and other markets, its branches all over the world. Hermes family’s attention to wristwatches can be traced to 1912’s family photo, where Emile Hermes’s daughter Jacqueline Hermes wore a mini-wristwatch decorated with a Hermes leather wristband.

Since 1920s, Hermes has already applied their skilful handcraft and rich experience obtained from years’ making leather products and harnesses to watchmaking industry,which makes the wirstbands more delicate. During 1950s, Hermes produced numerous high-quality wristwatches together with several Swiss prestigious watchmaking factories. In 1978,the fifth generation Mr. Jean-Louis Dumas was officially dominated presider of the group and administrative president. Then he established a new watchmaking branch La Montre Hermes in Bill Switzerland to preside over the production and distribution of watches.     Endowned with Hermes’170- year-old traditional spirit and almost 80-year-old Swiss watcmaking handcraft, together with Parisian designers’ inexhaustible innovation, Hermes’ every product has a distinct story and fully reprents its brand philosophy.    Hermes wristwatch has a complete category, including the classical H-our, Clipper, Cape Cod, Kelly and Belt wristwatches, which are inspired by the design of Hermes products; Arceau, Harnais,Rally, Tandem and Barenia, which fully demonstrate Hermes’ harnesses making spirit. During recent years,Hermes has continues to extend its watch business, and its collaboration with Vaucher in develpment and producing presice machine wristwatches advances its technology to a higher lever. Both the Cape Cod 8 and Cape Cod 1928 wristwatch are appraised as the most accurate masterwork and list Hermes among the advanced watchmaking masters. Ever since 2000, Hermes began to exploit the backland watch market.To date, Hermes has set up nearlly 30 distribution agencies, including 6 Hermes exclusive agencies,20 or so watch distribution agencies, and 2 Hermes watch exclusive agencies.     Such a short time saw Hermes’ development from watch shoppe to watch exclusive agency, which is adequate to go with Hermes’s active and pragmatic distribution strategy to Chinese market.

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Celebrity and Talent Management Company in India

2011-12-01T18:03:00.000-08:00

The other one that is the talent management part refers to a group of rising individuals who are yet to leave their mark on the social frame. Young individuals looking to mark on stage are picked out straight after a reality show or young sportsmen too fit the bill here.

The Prime role of a celebrity and talent management company in India is too recruit and develop fresh talents and at the same time managing the already existing talents (celebrities), and also attracting other big names (well known/ famous personalities) to work for them as by relating and promoting these personalities it will gather a good reputation and at the same time garner good revenue. The art of Celebrity and Talent management rose in the mid to late 90’s when certain companies came to realize the fact that their employees’ talents and skills drive their business success. Talent Management is also known as HCM (Human Capital Management), HRIS (HR information system), HRMS (HR management system) and HR modules.

The main objectives of a celebrity and talent management firms are:

1) Attracting and recruiting qualified candidates with competitive backgrounds

2) Managing and defining competitive salaries

3) Training and development opportunities

4) Performance management processes

5) Retention programs

6) Promotion and transitioning

Companies that engage in Celebrity and Talent management are very specific in their method of approach. They do lay importance on how they source, attract, select, train, develop, retain, promote, and move employees through the organization. The operation of the company also indicates as to how it drives and promotes individual performances. The term “Celebrity and Talent Management” means differently to different people. Some people would take it as the management of high profile/ worth individuals (celebrities), while for others it is how general talent is managed. There is a saying that “there is no point in having talent if you cannot market it”. It is here that the role of a celebrity and talent management firm comes into play.

Talent management decisions are often decided by a set of organizational core competencies as well as position-specific competencies. The competency set may include knowledge, skills, experience, and personal traits (demonstrated through defined behaviors). It could be stage performances to businesses and corporate to media and films to sports. General companies (Software, IT, Heavy Electrical) also implement talent-management programs to bring the best out of their employees and move ahead of competition. This particular aspect enables the HR group to choose upon a set of individuals to work upon projects that would get the company ahead of it’s competitors in the market. Once a company has an idea as to who the talented employees are, a team can be formed and it can gain on a reputation of being a firm to be a great place to work in. This would also foster loyalty amongst the current group of employees and in turn they would also look ahead to work for a firm that values it employees and provides them with opportunities for continued success.
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Brand Components

2011-12-01T17:52:00.000-08:00

Brand Components
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn’t something reserved for mega-corporations, and in many ways is more important for the small business looking to make its mark. A company like Coke can expect a certain amount of sales based on the fact that it is Coke and in many ways is the de facto choice. Small companies on the other hand do not have this luxury.

When a company talks about shaping their brand, what they are really talking about is shaping the perception of their company in the eyes of the consumer. They do this in a variety of ways:

Brand Name

Logo Design

Slogan

Brand Promises

Each of these elements (and many others) help contribute to the consumer perception that makes up a brand. In future articles I will go through each element in depth and give some concrete advice on how to use each one to enhance a companies brand. But for now I am just going to oultine each one and take a brief look at how the contribute to a companies brand.
Brand Name
This can be either the name of a company or a product line. Companies spend alot of time and money figuring out the perfect name for a new product line. I myself have spent countless hours in front of the computer searching through the dictionary, the thesaurus and google trying to find the perfect name for a new project I am working on. A good name can set your company apart and help shape your company’s image in the consumers mind.
Logo Design
Many time a company’s logo design goes hand in hand with their brand name. Most copanies include their brand name in the logo, this helps to keep the brand focused and in site at all times. From typeface to colour each part of the logo helps to focus the brand image and solidify it in the consumers mind.
Slogan
Not all companies opt to include a slogan as part of their branding efforts, but many do and it can have a very positive impact on creating a brand. A good slogan helps to solidify the message that the brand is pushing. While the name and logo paint a subconscious picture of what a company is doing, a slogan puts it right out in the open for all to see. Slogans can be so powerful, in fact, that at times they can replace the name/logo as the most recognizable feature in a company’s brand.
Brand Promises
Brand promises are by far the most ephemeral of the parts of a brand, but can be some of the most powerful tools in the brand toolbox. Many brands have lost market share and fallen by the wayside simply because they couldn’t deliver on the brand promise they made. Brand promises are almost always left unsaid, though at times they may be part of the slogan, but the promise is always there in the back of the consumers mind. And when a company delivers on their promises a customer remembers, and is likely to come back for more

So what does this mean for the small business owner? While small businesses do not have the same resources that a larger corporation does to hone and perfect a brand through countless trials and focus groups, they do have the abitlity to find a brand identity and shape it through their own efforts. In many ways their brand can be stronger because of a tighter focus and the ability to control its development more completely. With good research, some smart spending, and mostly a lot of time and hard work, the small business owner can develop powerful and focused brand identity that can help their business grow.
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Test email for your blog

2011-11-28T23:22:00.000-08:00
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Nike Air Max Running Shoe

2011-11-18T03:53:00.001-08:00

Since Nike was born, it has been made a number of fantastic products, such as shoes, clothes, bags and soon. And all know, Nike is well-known for its best quality and its international fame In recent years, with the air max 360’s launch, Air Max Running Shoes the Nike ace family also abandoned the Year are named. Nike Air Structure Triax Men’s shoe is one of these kinds of shoes. This kind of shoe is ahttp://himti.netshoe and is a long standing model at Nike.

Looking at other wearer’s reactions, you will find some interesting things that they all have some in common. Some consumers “complain” that the Nike Running Shoes are very comfortable than otherhttp://himti.netwhich they bought .previously. Another people say that thehttp://himti.netcan be a bit tight. The Nike Air Structure Triax Men’shttp://himti.netare concerned with the actual durability when used under actual road conditions. An interesting indication about the shoe’s durability is that a lot of people saw this shoe as more of a fashion shoe than an Actual Running Shoe. It is not based on my own assessment only on that as frankly as Nikehttp://himti.netbecame more popular they have become fashion statements.

If you’re a Nike fan, you’re going to love Nikehttp://himti.netyou can customize and personalize by clicking buttons. Select from the available models; choose different materials and colors for different parts of the shoes; specify the color; and even add your name. When you’re done, you can save your design, or order the shoes.

We wholesale Nike Shoes, Air max series, Air Force ones, we can offer series of brand Nike shoe with the lowest price and high quality, Nike af1, af1 low, af1 high, af1 dunk, Nike max 95, Nike air max 90, Nike max 91, max 91, Nike max 95, Nike max 97, max97, Nike max180, Nike max360, max 360, max 180, Nike max ltd, Nike max TN, max 2003, Nike max 2009, max 2009, air force 1, air force one, Nike af1, Nike air force 1, Nike max. Shoes Products: Wholesale Nike Air force one, Air max Shoes, Puma shoes, Puma Trainers shoes. If you want to run far away, you must have chosen a Nike Air Max Running Shoe We offer safe delivery and best service, low price and good quality.

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Advertising - Precious Informati

2011-11-17T09:25:00.000-08:00

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

It will not be exaggerated if we conclude that we are 'soaked in this cultural rain of marketing communications' through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers' efforts eventually are "turning the economy into symbol so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements "are selling us ourselves" (ibid.)

The abovementioned process is influenced by the commoditisation of products and blurring of consumer's own perceptions of the companies' offering. In order to differentiate and position their products and/or services today's businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: "We know that oil companies aren't really friendly to nature, and tobacco companies don't really care about ethics" (Arnold, 2001). On the other hand, the "ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization" (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.

ADVERTISING - PRESCIOUS INFORMATION OR VICIOUS MANIPULATION?

In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that "the ethicality of a firm's behavior is an important consideration during the purchase decision" and that consumers "will reward ethical behavior by a willingness to pay higher prices for that firm's product" (Creyer and Ross Jr., 1997) to others stressing that "although consumers may express a desire to support ethical companies, and punish unethical companies, their actual purchase behaviour often remains unaffected by ethical concerns" and that "price, quality and value outweigh ethical criteria in consumer purchase behaviour" (Carrigan and Attalla, 2001). Focusing on the advertising as the most prominent marketing communication tool we have constructed and conducted an interview consisting of four themes and nine questions. The conceptual frame of this paper is built on these four themes.

THEME I. The Ethics in Advertising

The first theme comprises two introductory questions about the ethics in advertising in general.

I.A. How would you define the ethics in advertising?

The term ethics in business involves "morality, organisational ethics and professional deontology" (Isaac, cited in Bergadaa', 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing communications are to be legal, decent, honest and truthful. Unfortunately, in a society where the course of action of the companies is determined by profit targets the use of marketing communications messages "may constitute a form of social pollution through the potentially damaging and unintended effects it may have on consumer decision making" (Hackley and Kitchen, 1999).

One of the interviewed respondents stated that "the most successful companies do no need ethics in their activities because they have built empires." Another view is that "sooner or later whoever is not ethical will face the negative consequences."

I.B. What is your perception of the importance of ethics in advertising?

The second question is about the importance of being moral when communicating with/to your target audiences and the way consumers/customers view it. In different research papers we have found quite opposing conclusions. Ethics of business seems to be evaluated eith
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Why are Logos Important?

2011-11-17T07:40:00.001-08:00

That’s a question that big companies pay millions and millions of dollars to advertising companies to help bolster their branding so that consumers like you and me will remember who they are and to buy their products. Logo’s are like good slogans or good jingles. Everybody tends to remember them if you got a good one. I’m sure if you ask every guy what the theme song to ESPN is, most guys would know how it went. That’s how effective a good jingle is on the minds of consumers. The use of slogans are important as well, I recently played a game where it listed 10 slogans and it was amazing how most people recognized them because of how effective their advertising works.

Logo’s may be just as recognizable as say a slogan or a jingle but they also provide a great way to make your company recognizable. The logos can be shapes of objects or just the words of the company. Some prominent examples of logos using just words are, Microsoft, Coke, IBM and 3M. Some great examples of companies using shapes can be Apple, AT&T, McDonalds, and Nike. Nike is probably most recognized of the bunch since so much advertising is done using the Nike “swoosh”. It has become implanted into not only sports fans, but anybody who buys a shoe.

Therefore it is important to find a logo that is simple and easier to recognize. What can be more simply than just the name of the company. It is easily recognizable since the logo is the name of the company. Some companies do a mixture of the two and can be just as effective. Pair this up with a great slogan and it all adds up to a company that has great brand recognition and is easily remembered. Brand recognition is important when you’re trying to make a buck. Therefore logo design is as critical as any part of your business.
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Advertising - Precious Informati

2011-11-17T07:39:00.001-08:00

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

It will not be exaggerated if we conclude that we are 'soaked in this cultural rain of marketing communications' through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers' efforts eventually are "turning the economy into symbol so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements "are selling us ourselves" (ibid.)

The abovementioned process is influenced by the commoditisation of products and blurring of consumer's own perceptions of the companies' offering. In order to differentiate and position their products and/or services today's businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: "We know that oil companies aren't really friendly to nature, and tobacco companies don't really care about ethics" (Arnold, 2001). On the other hand, the "ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization" (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.

ADVERTISING - PRESCIOUS INFORMATION OR VICIOUS MANIPULATION?

In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that "the ethicality of a firm's behavior is an important consideration during the purchase decision" and that consumers "will reward ethical behavior by a willingness to pay higher prices for that firm's product" (Creyer and Ross Jr., 1997) to others stressing that "although consumers may express a desire to support ethical companies, and punish unethical companies, their actual purchase behaviour often remains unaffected by ethical concerns" and that "price, quality and value outweigh ethical criteria in consumer purchase behaviour" (Carrigan and Attalla, 2001). Focusing on the advertising as the most prominent marketing communication tool we have constructed and conducted an interview consisting of four themes and nine questions. The conceptual frame of this paper is built on these four themes.

THEME I. The Ethics in Advertising

The first theme comprises two introductory questions about the ethics in advertising in general.

I.A. How would you define the ethics in advertising?

The term ethics in business involves "morality, organisational ethics and professional deontology" (Isaac, cited in Bergadaa', 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing communications are to be legal, decent, honest and truthful. Unfortunately, in a society where the course of action of the companies is determined by profit targets the use of marketing communications messages "may constitute a form of social pollution through the potentially damaging and unintended effects it may have on consumer decision making" (Hackley and Kitchen, 1999).

One of the interviewed respondents stated that "the most successful companies do no need ethics in their activities because they have built empires." Another view is that "sooner or later whoever is not ethical will face the negative consequences."

I.B. What is your perception of the importance of ethics in advertising?

The second question is about the importance of being moral when communicating with/to your target audiences and the way consumers/customers view it. In different research papers we have found quite opposing conclusions. Ethics of business seems to be evaluated eith
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Convert Psd To Joomla Template

2011-11-17T07:38:00.001-08:00

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PSD-to-Joomla is a conversion service to convert PSD into Joomla templates. We convert your PSDs to Quality Joomla template with all collapsible positions. During the first process of converting the PSD to Html, we use Shorthand CSS coding so as to keep the template's quality as per the international web standards.

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2011-11-17T07:33:00.001-08:00

PSD-to-Joomla is a conversion service to convert PSD into Joomla templates. We convert your PSDs to Quality Joomla template with all collapsible positions. During the first process of converting the PSD to Html, we use Shorthand CSS coding so as to keep the template's quality as per the international web standards.

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What more, we do the Free Joomla Installation of your Joomla Template and completely customize it as per the given PSD.

PSD-to-Joomla is a conversion service to convert PSD into Joomla templates. We convert your PSDs to Quality Joomla template with all collapsible positions. During the first process of converting the PSD to Html, we use Shorthand CSS coding so as to keep the template's quality as per the international web standards.

Before you complete the order, we ask you about the Joomla Version of the template you want it to be converted to along with the Position Mark-ups in your PSD for developing Module positions.Once the Joomla template is completed and validated, we send it to you along with Module Postions mark-ups.

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2011-11-17T07:10:00.003-08:00

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What more, we do the Free Joomla Installation of your Joomla Template and completely customize it as per the given PSD.

PSD-to-Joomla is a conversion service to convert PSD into Joomla templates. We convert your PSDs to Quality Joomla template with all collapsible positions. During the first process of converting the PSD to Html, we use Shorthand CSS coding so as to keep the template's quality as per the international web standards.

Before you complete the order, we ask you about the Joomla Version of the template you want it to be converted to along with the Position Mark-ups in your PSD for developing Module positions.Once the Joomla template is completed and validated, we send it to you along with Module Postions mark-ups.

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Before you complete the order, we ask you about the Joomla Version of the template you want it to be converted to along with the Position Mark-ups in your PSD for developing Module positions.Once the Joomla template is completed and validated, we send it to you along with Module Postions mark-ups.
What more, we do the Free Joomla Installation of your Joomla Template and completely customize it as per the given PSD.

PSD-to-Joomla is a conversion service to convert PSD into Joomla templates. We convert your PSDs to Quality Joomla template with all collapsible positions. During the first process of converting the PSD to Html, we use Shorthand CSS coding so as to keep the template's quality as per the international web standards.

Before you complete the order, we ask you about the Joomla Version of the template you want it to be converted to along with the Position Mark-ups in your PSD for developing Module positions.Once the Joomla template is completed and validated, we send it to you along with Module Postions mark-ups.

What more, we do the Free Joomla Installation of your Joomla Template and completely customize it as per the given PSD.

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Web Developer - Why Experts Demand For Php Developers Is Increasing? - Web Development - PHP

2011-11-15T16:32:00.000-08:00

With the development of various web technologies, several new platforms and applications, PHP has become very popular and brought a new revolution in the web development company. Perhaps today is one of the programming languages most widely accepted view that not only adds more functionality to the website, but even allows customers to a value of acting together with the website through scripts. And if we talk in terms of present context, then hiring PHP developers has emerged as one of the latest trends that every business owner is looking to opt for the development of web sites easy to use and highly profitable.

These days, business owners are more and more towards PHP developers to make web site more attractive. In fact, hiring PHP programmers are proving to be the best possible option as many of these professionals are highly qualified and maintain high standards of work. Besides this, hiring web developers are still emerging out to be the best options to be easily enabled CMS web sites, ERP applications, pictures and even shopping back-end administration panels.

Moreover, looking at today focused on techno-business and Internet-driven world, hiring PHP programmers PHP development companies in India have proven to be better equipped alternatives. Today many web development companies in India offer various packages for the development of websites that are reasonably priced. They offer reduced costs of web development company can generate more profits for your business good.

The most important thing is the key aspect of recruiting PHP developers in India is not just develop websites, but others are still meticulously cycle processes of software development and testing, documentation and maintenance. They make the best use of the latest tools and services offer the most affordable prices. Apart from this, many of them also follow the guidelines have been established by international IT organizations. Follow an established development methodology and apply stringent quality standards.

If you look at your portfolio of work that you can easily have a good experience in the field in different frames and open source applications. You can hire freelance PHP developer too, but the hiring of professional developers in India could get the desired result within your budget and deadline. Usually employ a robust, server-side language that provides a great functionality. And if we talk in terms of skills and experience PHP developers in India are the preferred choice because of their excellent knowledge and communication skills.

No doubt, you can hire PHP developers elsewhere in the world, but hiring PHP programmers for web development as India can be the best experience. They are very capable of developing customized, dynamic, web databases for each type of online business according to your needs.

So if you are looking to change the perspective or the design of your website, hiring PHP developers in India will not be entirely the wrong idea. PHP developers company can help you achieve online success with its development capabilities highly professional and dedicated Internet.

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Hire PHP Developers to develop your business - Web Development

2011-11-14T15:33:00.001-08:00

PHP is a widely used scripting language that was design for web development to develop dynamic web page. It is very famous open source technology. Now a day, it is one of the top required technologies, and its purpose is to develop business and e-commerce web applications.

PHP code is engrafted into the HTML source document and interpreted by a web server with processor module. It is accessible for the modern internet servers and as a standalone exponential operating system and computing program.

PHP code is processed by interpreter applications and producing program output on its output channel. It can be applied with many relational database management systems. It provides the complete source code for user to customize, build and extend for own use. It is free of cost available.

Hiring PHP developers has issued as one of the latest trends that every business person is accepting an option in order to develop user friendly profitable and attractive websites. Hiring web programmers are come out to be the best option to easily have CMS enable websites, shopping cart, ERP applications and back-end administration panels.

Methods of working with PHP developers:

* PHP developer availability on instant messengers* Monthly bases* Daily bases* Hourly bases* Hire PHP developer with a project manager

PHP programmers are experts in Zend Framework. They are also expert in open source CMS integration and customization open source like word press, Zen cart etc.

They can help in migration of the existing application to PHP, error handling, integrating its web applications, upgrading projects from time to time, and they are continuously maintaining the system.

The architecture provided by them, helps to develop and improve owner's existing business. Moreover, they help to deploy their customer and supply management system, collaboration, do some resource planning and manage complete web application.

Why choose PHP developers:

* Vast experience* Website designing an development* Multimedia Application* Complete knowledge of PHP programming* Give optimal solution* Communication is easy* Inexpensive cost* On rent, multiple option to choose a best them* They give you a latest technology and features. * Immediate response* Optimal support* Social Network Application* Easy to understand* Give you optimal suggestion according to business* Your budget is decrease* Give you intact solution* Update your project daily, weekly or monthly

PHP developers have great experience in PHP, MySQL programming, developing, maintaining and integrating custom PHP applications.

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Louis Vuitton Outlet

2011-11-14T01:21:00.001-08:00
Louis Vuitton outlet

Is Louis Vuitton outlet store really exists? Can we find an outlet for Louis Vuitton products? Can we find the information of buying Louis Vuitton products at a discount price? Seeing the following content, you may find the answers to the questions above. Maybe there really exists some Louis Vuitton Outlet www.louisvuitton.com .

When we talk about “outlet”, we will think of many big brands such as Nike, Prada, Gucci, Fendi, Armani and so on, they all have an "outlet". Lots of women are trying to find secret places where they can buy their dreaming luxuries goods. Sometimes, they can get some discount information on special seasons, but can they find an outlet for Louis Vuitton on special seasons since they have long dreamed of owing Louis Vuitton sale?

Louis Vuitton is so popular and exclusive in the world, as a luxury product, they may believe that discounting would affect their branding reputation in the fashion world and position in their fans’ heart. One part of Louis Vuitton consumers will think they don’t need an “outlet” since the producers insist on that the quality of each one of their products is highly warranted. They can compete with other brand name luxury goods by virtue of its quality advantages.
Louis Vuitton vendor has their own market orientation, they emphasized on their fashion design and top quality. They don’t want to win the market by sales promotion or set up many “outlets” in the world. Even though lots of women hope that Louis Vuitton can have an outlet , there are still lots of women who don’t think it is a good piece of news for them to hear that Louis Vuitton have outlets. They even said that “If Louis Vuitton has outlets; they will not buy the products of Louis Vuitton any more.” Anyway, it’s the feeling of one part of Louis Vuitton consumers.

There truly exist Louis Vuitton outlets. You can buy these Louis Vuitton products at a fantastic discounting price. High quality can be guaranteed. All the products in Louis Vuitton outlets can be the symbol of your special elegance and unique taste. If you see the samples of those Louis Vuitton products, including Louis Vuitton purses, wallets, clothes, bags, shoes and jewelries, you will absolutely believe that the price is very attracting and reasonable. Things are so easy as long as you come and see our Louis Vuitton outlets.

Now pay attention, owing a wide range of Louis Vuitton for sale is no longer a dream, as long as you come to our Louis Vuitton outlet and join our Luois Vuitton discounting sale, finally, you will perpetually own your long-cherished Louis Vuitton products at a surprising discounting price.

Don’t be hesitant, it’s the right season, the right time and the right place for you to choose those Louis Vuitton products. Owing these products is very easy, come and see our Louis Vuitton outlets, you can just achieve with no effort. The latest kinds and styles, so many are here for you to choose. Never miss such a good opportunity, our Luois Vuittons outlets will bring you unbelievable surprise and pleasure. Welcome to our Louis Vuitton outlets, welcome to choose you dreaming products, welcome to deliver this information to your best friends.

Consumer Buying Behaviour

2011-11-13T18:39:00.001-08:00

Introduction - http://www.study-aids.co.uk

Wm Morrison Supermarkets (Morrison) is UK's fourth largest supermarket chain and is primarily engaged in the operation and management of a chain of supermarkets across the UK. The company in early 2004 acquired one of its larger competitors, Safeways. The company operates primarily in the UK. It is headquartered in Bradford, UK and employs about 150,000 people.

However, this company faces a collapse in profits that will see it fall into the red for the first time in its 106 years history. Although, this company has many difficulties and continued problems relating to the integration Safeway, research shows that Morrison does not really understand consumer behaviour.

The purpose of this report is analyse the importance of consumer behaviour in marketing decision-making and recommend how Morrison can try to better understand its customers.

The importance of understanding consumer behaviour

“Consumer behaviour is the dynamic interaction of affect and cognition, behaviour and environmental events by which human beings conduct the exchange aspects of their lives.” (Olson & Peter, 1994, p.13) Companies are interested in consumer behaviour because they can develop marketing strategies to influence consumers to purchase their products based on consumer analysis. The success of a company’s marketing strategy will depend on how buyers react to it. To find out what satisfied customers, marketers must examine the main influences on what, where, when and how customers buy goods and services (Dibb, Simkin, Pride & Ferrell, 2001). By understanding these factors better, marketers are better able to predict how consumers will respond to marketing strategies. Ultimately, this information helps companies compete more effectively in the marketplace and leads to more satisfied customers.

Consumer decisions can be classified into three categories (1) routine response behaviour, (2) limited decision-making and (3) extensive decision-making. A consumer uses
routine response behaviour when buying frequently purchased, low cost, low risk items that require very little search and decision effort (Dibb at el, 2001). Customers for Morrisons and food retail industry are in this category.

Which elements of consumer behaviour do Morrison need to understand?

Morrison faces a collapse in profits of £74m into the red in the six months to 24th of July, compared with the £122 million profit last year (Finch, 2005). Morrison merged with Safeway and spent £3.3 million to complete this acquisition. However, the main issue for Morrisons is loss of customers and loss of their main investors. 4% of shares have been sold off. Therefore, shareholders are worrying about losing their main customer base the top socio-economic group AB1 because the Morrison strategy is not providing high quality ready meals which the AB1 socio group wants. Another criticism is that Morrisons after consolidation appears to have such a limited product and price range. A UK consumer body has criticized Morrisons over the healthiness of their products. Consumers have become more health conscious however, Morrisons own label brands contain more salt, fat and sugar than other retailer products (Field, 2005). The AB socio-economic group pays more attention to health issues and spends more money on healthier products. This may be another reason they are losing the AB1 socio group customers. ABs are forecast to increase in numbers by 36.8% of the population between 1998 to 2007, to 13.4 million adults (Mintel, 2004) therefore, losing the AB group is a major threat to the company’s future. All these issues indicate that Morrisons needs to be more customer-centric.

For the food retail industry, market segmentation is one of the most important factors in consumer behaviour analysis. Market segmentation is the process of dividing markets into groups of similar consumers and selecting the most appropriate groups and individuals for the firm to serve (Olson & Peter, 1994). Consumers vary in terms of product knowledge, involvement and purchasing behaviour. The Five-Stage Model of the Consumer Buying Process is described by Kotler as a model of the 'typical buying process' (2005) and is a way to explain how consumers make their purchases. The five-stage process includes problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation. However, a consumer does not necessarily go through all the steps and can in some cases even reverse the order (Kotler, 2005). When a consumer buys a low-involvement product that is considered to have a low risk s/he usually has a preferred brand and will stick to this, even though there might be a broad selection of other bran

Louis Vuitton Outlet

2011-11-13T18:06:00.001-08:00
Louis Vuitton outlet

Is Louis Vuitton outlet store really exists? Can we find an outlet for Louis Vuitton products? Can we find the information of buying Louis Vuitton products at a discount price? Seeing the following content, you may find the answers to the questions above. Maybe there really exists some Louis Vuitton Outlet www.louisvuitton.com .

When we talk about “outlet”, we will think of many big brands such as Nike, Prada, Gucci, Fendi, Armani and so on, they all have an "outlet". Lots of women are trying to find secret places where they can buy their dreaming luxuries goods. Sometimes, they can get some discount information on special seasons, but can they find an outlet for Louis Vuitton on special seasons since they have long dreamed of owing Louis Vuitton sale?

Louis Vuitton is so popular and exclusive in the world, as a luxury product, they may believe that discounting would affect their branding reputation in the fashion world and position in their fans’ heart. One part of Louis Vuitton consumers will think they don’t need an “outlet” since the producers insist on that the quality of each one of their products is highly warranted. They can compete with other brand name luxury goods by virtue of its quality advantages.
Louis Vuitton vendor has their own market orientation, they emphasized on their fashion design and top quality. They don’t want to win the market by sales promotion or set up many “outlets” in the world. Even though lots of women hope that Louis Vuitton can have an outlet , there are still lots of women who don’t think it is a good piece of news for them to hear that Louis Vuitton have outlets. They even said that “If Louis Vuitton has outlets; they will not buy the products of Louis Vuitton any more.” Anyway, it’s the feeling of one part of Louis Vuitton consumers.

There truly exist Louis Vuitton outlets. You can buy these Louis Vuitton products at a fantastic discounting price. High quality can be guaranteed. All the products in Louis Vuitton outlets can be the symbol of your special elegance and unique taste. If you see the samples of those Louis Vuitton products, including Louis Vuitton purses, wallets, clothes, bags, shoes and jewelries, you will absolutely believe that the price is very attracting and reasonable. Things are so easy as long as you come and see our Louis Vuitton outlets.

Now pay attention, owing a wide range of Louis Vuitton for sale is no longer a dream, as long as you come to our Louis Vuitton outlet and join our Luois Vuitton discounting sale, finally, you will perpetually own your long-cherished Louis Vuitton products at a surprising discounting price.

Don’t be hesitant, it’s the right season, the right time and the right place for you to choose those Louis Vuitton products. Owing these products is very easy, come and see our Louis Vuitton outlets, you can just achieve with no effort. The latest kinds and styles, so many are here for you to choose. Never miss such a good opportunity, our Luois Vuittons outlets will bring you unbelievable surprise and pleasure. Welcome to our Louis Vuitton outlets, welcome to choose you dreaming products, welcome to deliver this information to your best friends.

Louis Vuitton Outlet

2011-11-13T18:05:00.000-08:00
Louis Vuitton outlet

Is Louis Vuitton outlet store really exists? Can we find an outlet for Louis Vuitton products? Can we find the information of buying Louis Vuitton products at a discount price? Seeing the following content, you may find the answers to the questions above. Maybe there really exists some Louis Vuitton Outlet www.louisvuitton.com .

When we talk about “outlet”, we will think of many big brands such as Nike, Prada, Gucci, Fendi, Armani and so on, they all have an "outlet". Lots of women are trying to find secret places where they can buy their dreaming luxuries goods. Sometimes, they can get some discount information on special seasons, but can they find an outlet for Louis Vuitton on special seasons since they have long dreamed of owing Louis Vuitton sale?

Louis Vuitton is so popular and exclusive in the world, as a luxury product, they may believe that discounting would affect their branding reputation in the fashion world and position in their fans’ heart. One part of Louis Vuitton consumers will think they don’t need an “outlet” since the producers insist on that the quality of each one of their products is highly warranted. They can compete with other brand name luxury goods by virtue of its quality advantages.
Louis Vuitton vendor has their own market orientation, they emphasized on their fashion design and top quality. They don’t want to win the market by sales promotion or set up many “outlets” in the world. Even though lots of women hope that Louis Vuitton can have an outlet , there are still lots of women who don’t think it is a good piece of news for them to hear that Louis Vuitton have outlets. They even said that “If Louis Vuitton has outlets; they will not buy the products of Louis Vuitton any more.” Anyway, it’s the feeling of one part of Louis Vuitton consumers.

There truly exist Louis Vuitton outlets. You can buy these Louis Vuitton products at a fantastic discounting price. High quality can be guaranteed. All the products in Louis Vuitton outlets can be the symbol of your special elegance and unique taste. If you see the samples of those Louis Vuitton products, including Louis Vuitton purses, wallets, clothes, bags, shoes and jewelries, you will absolutely believe that the price is very attracting and reasonable. Things are so easy as long as you come and see our Louis Vuitton outlets.

Now pay attention, owing a wide range of Louis Vuitton for sale is no longer a dream, as long as you come to our Louis Vuitton outlet and join our Luois Vuitton discounting sale, finally, you will perpetually own your long-cherished Louis Vuitton products at a surprising discounting price.

Don’t be hesitant, it’s the right season, the right time and the right place for you to choose those Louis Vuitton products. Owing these products is very easy, come and see our Louis Vuitton outlets, you can just achieve with no effort. The latest kinds and styles, so many are here for you to choose. Never miss such a good opportunity, our Luois Vuittons outlets will bring you unbelievable surprise and pleasure. Welcome to our Louis Vuitton outlets, welcome to choose you dreaming products, welcome to deliver this information to your best friends.

Php vs Java What to choose for your Career? - Technology

2011-11-13T13:58:00.001-08:00

PHP:

Php is a hypertext pre-processor, server-side scripting language developed in the midst of 1994 to 1997 to create dynamic web pages. It was developed as a solution to reduce heavy coding used to output html code. Since, Php code is embedded within HTML with special Php tags the programmer can easily convert from HTML to Php and vice versa. PHP processor module is present within a web-server that interprets its code and embedded within the html source document and generates web pages. Nowadays, Php programming has being considered as a powerful tool for creating interactive web pages which is fast growing.

Green Side of PHP:

PHP has started supporting object-oriented programming from PHP 4 and now there is a marvelous improvement in procedural programming and oops concept at PHP 5.3 which made IDE to support Php development.

Red Side of PHP:

As per the Java developers, PHP is an unstructured and disorganized programming language that doesn't support a good IDE.

JAVA:

Java is a high level object-oriented programming language designed to simplify and eliminate the features that cause programming errors. Java is used in a web page for building small application module that may help the user interact with the page.

Java is used as a web programming language in many corporate companies because their integrated development environment was built up by number of Java developers and fundamentally lock themselves into Java platform.

Green Side of JAVA:

To create a standardized architecture and a complex system Java is said to be the right option. In addition to that Java developers are highly trained experts in OOPS concept and also we do have a pleasant new entry to an open source web world with the open sourcing of Java program.

Red Side of JAVA:

As per the PHP programmer's vision, Java is a highly complex and difficult to use language which requires lot of development time and loading time for a website.

Conclusion:

PHP is advanced in scalability and development speed since there is no pre compilation required while the Java stands high for the variable tool strength and maintainability since past. Hence both are equals but, the corporate will adopt PHP to build their IDE when there is an increase in large number of PHP Programmers as like Java programmers.

Treeshore have built their integrated development environment by well experienced team of professionals in php programming to offer Website Design and Development.

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Test email for your blog

2011-11-12T19:04:00.001-08:00
This is a test email for your blog. This should show up on your Blog if your settings are correct. If not please review the settings.

-Sent via email

Your Footer : 0

How To Setup The Ultimate Affiliate Programme - Marketing

2011-11-12T11:53:00.000-08:00

Using this method you will be able to setup a great affiliate programme,no affiliate link theft and provide affiliate with all the stats and resources they need

To make good money, you will need to get high traffic to your site. This isn't easy to achieve but with an affiliate programme you can increase your traffic considerably. An affiliate programme works by providing a unique code for each affiliate that is linked to your sales site. When a visitor sent by an affiliate buys a copy of your ebook, you give them commission.

So what our affiliate page needs to do is, convince as many people as possible to sign up and become an affiliate. You have got to let your potential affiliate know, how the product sells, the commission you will give them and the training you will give them to help them sell your ebook. Therefore your affiliate's page is like your sales page, it really needs to sell.

Now the big problem with affiliates is that very few that sign-up actually make a sale for you. I'd say roughly 15% and that's doing well. The reason affiliate programmes falter, is the inexperienced people need support. Remember if you can increase the chances of the inexperienced 85% selling your products, it will lead to considerable extra profits.

So what we need to do is educate the non-experienced affiliates. The best way we can do this is an affiliate course. This will allow your affiliate to educate themselves. Having an affiliate course also allows you to stay in regular contact with your affiliate after they have signed up for your affiliate programme. You are "in their face" more.

Now I am sure you are saying to yourself how do I set up an affiliate course to educate my potential customers? It's simple you already know how to. It's the exact same as setting up a newsletter. Remember I spoke about getting Getresponse as an auto responder. Well you can also use this to take care of your affiliate course.

In a few minutes I am going to tell you about a piece of software that will automatically set up an affiliate sign-up page for you. It's the same as the opt-in form we produced for the newsletter earlier. All you need do then is get your sign-ups to be forwarded to your autoresponder. With getresponse you can programme it to send out an email every three, seven or fourteen days this is at your own discretion). So you can write a 6 part affiliate course on your autoresponder and send one part out every week.

You are probably saying too yourself, where am I going to get an affiliate training course, well this is simple! All you have to do is sign up to my affiliate programme. You will be automatically subscribed for the six part affiliate course. Save the course in your inbox and you have full rights from me to use this course for your own affiliate programme. So basically your copying and pasting my affiliate course into your own autoresponder when you set up your programme

Ok, how to set up your own affiliate programme. I mentioned earlier that if you sign up for clickbank, they will also take care of your affiliate programme. What I love about clickbank managing your affiliate programme is that they provide the accounts, the sales reports and they pay your affiliates every two weeks.

Earlier we setup an affiliate sign up template page. It's easy to get affiliates to sign up to your programme. All you do is get the potential affiliate to sign up for a clickbank account of their own. Now the link you use to get them to sign up to their own clickbank account is as follows.

All you need to do is replace the "affiliate word", with your own clickbank nickname. What this does is it activates clickbanks affiliate link. So if someone signs up using the previous link with your nickname, you will receive commission for clickbank if the person signs up for the full account. So if your refer someone and they activate their account fully activation fee $50), you will receive $10. Also you will receive a commission from clickbank for every sale they make with their own product in the future. Roughly this will work out around.10c for every 10 sales they make.

Now the code an affiliate will provide to link to your site will look like the following

their nickname).hop.clickbank.net

In order to let your affiliates generate the code they need to link to your site and earn credit for any sales they generate, Clickbank will create an automated affiliate link generator form just like they generated an automatic order form for your product. Below is the interface needed to create your affiliate link

/build.html

By then creating a link on your affiliate signup page to this form, your affiliates will be able to receive their own unique affiliate linking code for your website

Once a potential affiliate enters his/her clickbank nickname and clicks submit, the system then generates their own linking code. This links from their site to yours, showing that the visitor was sent by them.

Now you can use this affiliate programme if your budget is tight but I personally use a different programme and here is why I don't use the programme outlined above

Firstly anyone can become an affiliate of yours. That means that if one of your hard working affiliates is promoting you and an interested individual sees his unique affiliate link to your website, he can just substitute your first affiliates link with his own, then buy your product. Your affiliate loses money which was rightly theirs. Not a good start.

What about someone who you get to your site? Well they can just buy through their own affiliate link and cut you out of some profits that were rightly yours as you got them there in the first place.

Thirdly, you don.t actually know who any of your affiliates are because they don.t have to register with you to become an affiliate. Its easy to work out the affiliate code they.ll need so they go off promoting you.

Also your affiliate can't actually see how many visitors they are sending to your site. All they know is the commission their making.

It is for the above reasons I use a programme called easyclickmate. This programme solves the above problems and obviously works in conjunction with clickbank, to maximise the potential of your clickbank account. It will also turn your affiliate programme into a very powerful money making machine!!

The way this software works is simple and very effective: Affiliate will actually sign up to your programme. They will provide their name, email, website address and country.

What I love about this software is that it includes its own control panel. This powerful system gives you comprehensive marketing statistics such as click-throughs, sales and conversion ratio hits/sales) of your affiliates. It will display your top performing affiliates, top referral urls, top products) performance summary.

Your affiliates can login to the affiliate center to check his/her stats, and retrieve their custom affiliate links which are automatically generated each time you add new products. The affiliate codes cannot be switched so the affiliate wont lose commissions he rightfully earned.

They will also receive an automatic email notification from easyClickMate when they've made a sale. Details of the email includes the merchant's name i.e. you) and how much profit they've made. You will also receive an email regarding the affiliate sale. This is a value-added feature as Clickbank has decided stop sale notification to affiliates.

The reason this software is worth it and why you will actually save money when you purchase the product for $70 is as follows. The system works in conjunction with clickbank. You can sell a number of products using the one clickbank account. So why don't you consider this

This software will cost you $70. If you are going to write more than one ebook product, you will need a second clickbank account which will cost you another $49.95. Therefore if you are going to write more than two ebooks you will be saving money and this isn't even including the other wonderful features easyclickmate has.

Remember if you have more than one product, you can check your affiliate stats to see which product is selling the best or the one you need to improve. You will be able to see which website is converting the most browsers into buyers.

With this programme, you will be able to entice more potential affiliates because your programme is so professional looking. Also add that I've supplied you with a full affiliate course. So your affiliate programme will be very powerful indeed.

I mentioned earlier about setting up an affiliate infosign up) page and also an affiliate log-in page. Well the good news is easyclickmate will install these pages for you and upload them to your website.

Installation is simple and is covered completely by the top quality guide Adrian Lingprogrammer) will provide you with as soon as you buy his software. This script is written in a language called PHP.

Adrian ling provides a very good manual for installing the software on your hosting account, and he also provides one on how to setup and use the software once it's installed. The manuals are very detailed, and much like this book, break down the whole process into little east to follow steps.

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The benefits of choosing Php Web development India as your partner - Web Development - PHP

2011-11-11T11:03:00.001-08:00

PHP is one of the best technologies for developing a website. It is an open source application which, if used efficiently, can result in a website that has excellent features and an integrated database. One of the biggest advantages of php web development is that it does not require any kind of specified framework, when compared to ASP / ASP.Net and JAVA. The web development can be done on any platform using any IDE with any local host installed. The php web development also requires lesser money and time than web development through ASP.Net. Due to these features, it has gained popularity in the global arena. The companies across the globe are using this technology to develop their website. To reduce the efforts and time, some companies are even outsourcing the php development work to the web development service providers in India and other countries. Php web development India is surely considered as one of the most reliable options when it comes to outsourcing the php de velopment tasks. The companies in this part of the world have been able to prove their expertise by providing the most feasible options to companies across the globe. Their cost effective services along with the unshakable ability to meet the deadlines have given an edge to the Indian companies. There are many reasons why the companies in India are being preferred over their counterparts in the western part of the world. Few of them are listed below: Home of millions of talented IT professionalsYou will find the most talented IT professionals in India. The large pool of software engineers, programmers and coders gives the country an edge when it comes to offering excellent php web development services. Moreover, the large pool of SEO professionals and content writers in the industry also enable the companies here to offer effective SEO services. It implies that not only you can get your website developed here but also can put it amongst the top search engine ranking holders. The large pool of professionals not only ensures the quality of the services but also their timely execution of the services. Cost factorSince India is a developing nation, it has a lesser cost of living than what prevails in the western world. The government also provides ample subsidies and benefits to the companies who are looking to bring the foreign capital in the country. Therefore, the experts here can work at a lot lower price. Apart from these, there are many other factors, which make web development India most preferable.

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Hire PHP coder from India to get the most affordable offshore PHP development - Web Development - PHP

2011-11-10T09:31:00.001-08:00

It is not to mention that web development based on PHP is now the best solution for any type of high level web building or normal site. If you search the web, you could easily find out that there are hundreds of web development companies who provide PHP developments. But our search is always quality and affordable service. To get such kind of service, it is always better to hire PHP coder from one of the best and reliable offshore PHP development companies. And a good search leads to a result that shows the Indian companies are well ahead in providing the best PHP development at the most affordable cost too.Here the question may arise - why it is better to hire PHP coder from an Indian company? There are quite a few good reasons behind selecting an Indian company as your offshore PHP development partner in the initiative of building a website. Let us know see the things:

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Membuat VPN Server menggunakan Debian Linux

2011-04-13T10:15:00.000-07:00
Step by step membuat VPN Server menggunakan Debian Linux yang berjalan pada mesin virtual (dalam artikel ini menggunakan XEN VPS)

Cek Dukungan MPPE
# modprobe ppp-compress-18 && echo success
Jika kernel anda tidak mendukung MPPE, maka anda tidak dapat menggunakan koneksi terenkripsi, silakan baca Debian MPPE HowTo.
Install PPTPD
$ sudo apt-get install pptpd
Konfigurasi pptpd.conf
# vi /etc/pptpd.conf
Cari line ini
#localip 192.168.0.1
#remoteip 192.168.0.234-238,192.168.0.245
# or
#localip 192.168.2.0
#remoteip 192.168.2.2-238,192.168.2.245
kemudian ubah menjadi
#localip 192.168.0.1
#remoteip 192.168.0.234-238,192.168.0.245
# or
localip 192.168.2.0
remoteip 192.168.2.2-238,192.168.2.245
localip adalah ip server anda ketika berada di mode virtual network
remoteip adalah ip client/komputer anda yang akan diberikan ketika anda menggunakan VPN
ya intinya mah kita diibaratkan lagi di satu jaringan lan gitu deh...
Menambahkan user VPN
# vi /etc/ppp/chap-secrets
Kemudian tambahkan user yang anda inginkan seperti contoh berikut
# Secrets for authentication using CHAP
# client server secret IP addresses
username pptpd password *
username ganti dengan username yg anda mau
password juga sama lah
asterik (*) pada kolom IPAddress menandakan user ini boleh login dari ip mana aja.
Restart PPTPD dan Pastikan Semua Berjalan Normal
# /etc/init.d/pptpd restart
pastikan si pptpd itu berjalan normal dan listen ke port 1723 atau sesuai dengan konfigurasi anda.
08:21:38 nix@photon:~$ sudo netstat -anp | grep pptpd
tcp 0 0 0.0.0.0:1723 0.0.0.0:* LISTEN 2897/pptpd
unix 2 [ ] DGRAM 9977 2897/pptpd
Menambahkan akses internet ke VPNBagian terakhir tinggal nambahin akses Internet ke VPN dengan menggunakan Routing Tablespertama cek apakah anda lenny anda sudah membolehkan meneruskan paket ipv4
# sysctl net.ipv4.ip_forward
jika hasilnya 1 maka oke, jika hasilnya masih 0 maka lakukan langkah berikut
# vi /etc/sysctl.conf
kemudian edit bagian ini
# Uncomment the next line to enable packet forwarding for IPv4
#net.ipv4.ip_forward=1
hilangkan tanda # pada
#net.ipv4.ip_forward=1
menjadi
# Uncomment the next line to enable packet forwarding for IPv4
net.ipv4.ip_forward=1
kemudian restart procps
# /etc/init.d/procps restart
kedua, buat postrouting ke eth0 atau ke default ineternet interface anda (dalam contoh menggunakan eth0)
# iptables -P FORWARD ACCEPT
# iptables --table nat -A POSTROUTING -o eth0 -j MASQUERADE
Okeh... nanti akan saya update lagi tentang bagaimana melakukan konfigurasi disisi klien menggunakan Windows dan Ubuntu

CMIIW :)

Waroeng Om Niko

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